The Tempest Power Essay - 1451 Words

The Tempest, often regarded as Shakespeare’s last play, displaces the theme of possession of control and command over other, commonly known as power. Ariel, Caliban and the courtiers from Milan, all demonstrate different levels of control. Prospero, the protagonist of the play, especially displays his ability to cast influence and affect others psychologically. The characters, their relationships and their use of power can be compared to the English government and society of the 17th Century. The play tells a story of Prospero, the Duke of Milan, was overthrown in a power struggle with his brother Antonio and then set adrift upon a raft bound to sink. After surviving the hardship and landing on a deserted island accompanied only by his†¦show more content†¦Prospero runs everything that happens so he can be considered the king of the island. He is in complete control of what occurs on the island because of his supernatural powers. He has the airy spirit of Ariel to w ork for him and carry out his orders, who shows no animosity towards Prospero s ruling. However, Ariel’s obedience doesn’t come without a price. Despite the strict social hierarchy, the nobles who dislike the king can still rebel with the lower class and topple the king. The reason for Ariel’s unwavering loyalty is that Prospero has control over him both physically and mentally. Ariel once askes Prospero to set him free: â€Å"I prithee, Remember I have done thee worthy service, Told thee no lies, made no mistakings, served Without or grudge or grumbling. Thou did promise To bate me a full year (Act 1 Sc. 2, 294-298).† Prospero responds harshly: â€Å"Dost thou forge From what torment I did free thee?,† reminding Ariel who was extricated from the witch Sycorax to be grateful. He further pressures Ariel with a series of questionings, shaming Ariel’s the lack of gratitude and threatening to tie him back to the tree (Act 1 Sc.2, 315-320). Horri fied by the thought of experiencing the same torture, Ariel feels obliged to pay back Prospero’s graciousness, forgetting the fact that he has already served faithfully for one year and nowShow MoreRelatedKnowledge As Power in The Tempest Essay1198 Words   |  5 PagesThis essay deals with the figure of Prospero as master of Shakespeares â€Å"The Tempest†, illustrating his power in all its expressions and explaining how it is based on knowledge. The first paragraph explains the context in which Prosperos power arises through the play and introduces his background and other main characters. In the second paragraph I discuss the relationship between Prospero and Caliban, a creature found in the island and submitted by the protagonist that attempts to civilize himRead MoreEssay on Quest for Power In The Tempest1208 Words   |  5 PagesQuest for Power In The Tempest      Ã‚   I suggest that engraved into humanitys essence is the intense desire for power. William Shakespeares play, The Tempest not only depicts this concept, but breaks it down for the reader; enabling effective analysis of this concept. Through notable characterization, Shakespeare is able to convey key concepts regarding the idea of power versus ambition. Specifically, the role that ambition and the moderation of ones ambition play in the effectiveness of controlRead More The Battle for Political Power in The Tempest Essay examples3273 Words   |  14 Pagescharacter, give him power. -- Abraham Lincoln Shakespeares The Tempest forms a world within itself. Within this world, many topics regarding government, power and colonization are addressed. Shakespeare tackles the discovery of new places and races, the relationship between the colonized and the colonist, old world ideologies on new soil, as well as theories on civilization and government. These aspects at the core reveal a very clear struggle for political power. Prosperos first majorRead More Prospero’s Abuse of Power in Shakespeares The Tempest Essay1311 Words   |  6 PagesProspero’s Abuse of Power in The Tempest      Ã‚  Ã‚   In William Shakespeares The Tempest, Prospero lives with his daughter Miranda on a deserted island.   On the surface, he appears to be a benevolent leader doing his best to protect and care for the inhabitants of the island, especially for Miranda.   On closer inspection, however, Prospero plays God, controlling and creating each individual to fit the mold he desires.   He takes advantage of his authority over the people and situations he encountersRead MoreThe Abuse of Power in Shakespeares Play, The Tempest Essay example976 Words   |  4 PagesThe play, The Tempest, by William Shakespeare is a very cleverly thought out piece of work. Shakespeare very deliberately inter-relates several different forms of power during the course of the play. There is political power, shown through the plethora of political characters and their schemes, while at the same time parodied by the comic characters. The power of magic and love, and its ability to reunite and absolve als o plays a major role in the play. Throughout the play, Prospero, the main characterRead MoreThe Tempest By William Shakespeare1603 Words   |  7 PagesShakespeare’s play, The Tempest, power is manifested in several forms: the investigation of the power of love, the power of magic and illusion, or the power of nature. However, in The Tempest, power is most clearly defined as dominance. Throughout the play, there is a universal pursuit of dominance over other people, dominance over property, or dominance over cultural ideals. These pursuits of dominance are used in an attempt to further ones authority, and, ultimately, one’s life. In The Tempest, a motif ofRead More tempcolon Confronting Colonialism and Imperialism in Aime Cesaires A Tempest1403 Words   |  6 PagesColonialism in A Tempest   Ã‚  Ã‚   A Tempest by Aime Cesaire is an attempt to confront and rewrite the idea of colonialism as presented in Shakespeare’s The Tempest.   He is successful at this attempt by changing the point of view of the story.   Cesaire transforms the characters and transposes the scenes to reveal Shakespeare’s Prospero as the exploitative European power and Caliban and Ariel as the exploited natives.   Cesaire’s A Tempest is an effective response to Shakespeare’s The Tempest because heRead More Conflict and Harmony in The Tempest Essay1390 Words   |  6 PagesConflict and Harmony in The Tempest   Ã‚  Ã‚   William Shakespeare describes a utopic world saturated with supernatural images and ideas which works to create the mysterious island where The Tempest takes place.   This is one of Shakespeares best examples of how a natural harmony reveals itself through the actions of discourse and confusion.   To illustrate this idea best one must examine the historical context upon which The Tempest is based.   Because this play was published in the early 1600sRead MoreLove And Marriage In Shakespeares The Tempest1681 Words   |  7 PagesLove and Marriage in The Tempest William Shakespeare’s play The Tempest (1610-11) includes two important themes: love and marriage. Throughout the play, Shakespeare portrays love as a force that brings people together, but also as a thing that people take advantage of. Prospero is the main manipulator of love in this play. By using his daughter Miranda’s feelings and having her marry Ferdinand, he manages to strengthen his own political power. Also, most of the instances of love in this play areRead MoreWilliam Shakespeare s The Tempest1267 Words   |  6 Pagessubtle allusions to the concurrent events in the English government. This is evident in his well known and final play, The Tempest. The story of The Tempest tells the tale of Prospero, a fallen duke forced to live on a desolate island in exile. He intends to regain his dukedom and seek revenge upon those who wronged him. During his time on the island, Prospero masters the power of illusion and uses it to manipulate the island, creating the outc ome he always intended to happen. He differs from the traditional

An Investigation Into The Nature And Causes Of The Wealth...

SOCB42- Classical Sociological Theory Professor Daniel Silver TUT0001 TA Katie Stuart Joyce (Fong) Liu 1001717458 Throughout the book An Inquiry into the Nature and Causes of the Wealth of Nations, Adam Smith uses the term â€Å"commercial society† rather than more accustomed words like â€Å"capitalism.† Smith explains what he means by this term, is when the division of labour has been once thoroughly established, it is but a small part of a man’s want which the produce of his own labour can supply. He supplies the far greater part of them by exchanging that surplus part of the produce of his own labour, which is over and above his own consumption, for such parts of the produce of other’s men’s labour as he has occasion for. Every man thus lives by exchanging, or becomes in some measure a merchant, and the society itself grows to be what is properly a commercial society (Smith, 2003, p. 37). He was trying to say is that commercial society is a civilization where everyone is a merchant: a dealer, trader, and seller. Throughout the book, Smith starts having an agreement and disagreement on commercial society, which is a commercial society deforms human nature. However, continuing reading his book, there are more benefits of a commercial society than the drawbacks. A commercial society does not damage human nature, instead improves human nature by acting on one’s self-interest to bring positive benefits to society, connects and aids members of society together through trade andShow MoreRelatedEssay about Karl Marx and a Capitalist Society764 Words   |  4 PagesKarl Marx and a Capitalist Society Through out history money, wealth and capital have dictated a way of life to the masses. Wealth dictated the lives that the rich lived and the lives of the poor that worked for and surrounded them. 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Wealth dictated the lives that the rich lived and the lives of the poor that worked for and surrounded them. In some cultures your class could never be escaped in life, you had to wait for your next incarnation, while in other cultures the idea of wealth transcended a life and allowed for growth from one class to another. This is the reality of a capitalist society that was first discussed by Karl Marx in theRead More adam smith Essay877 Words   |  4 Pagesrespectively, provide unique insights on their existing society. Adam Smith is one of the main figures in the Scottish Enlightenment. Smith’s main concern was the establishment of the free market, as laid out in his work â€Å"The Wealth of Nations†(1776). In the â€Å"Wealth of Nations†, Smith is very critical of the division of labour. The emphasis falls equally on the economic and social consequences of the division of labour(Smith, 1998:26). 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AsRead MoreEssay about Terrorism - It’s Time for an American Jihad1033 Words   |  5 Pagesthe full onslaught of all our might.    Consider the targets: the World Trade Center and the Pentagon. The World Trade Center was not merely an office building; it was the preeminent symbol of American capitalism. It symbolized the stunning wealth accumulated in America over the last two centuries as a result of the Industrial Revolution. The Pentagon, likewise, is not just a military office building. Nor is it merely one of the largest manmade structures on the planet. It represents our countrysRead MoreThe Economic System Of Capitalism1639 Words   |  7 Pageswriting his best-known work, An Inquiry into the Nature and Causes of the Wealth of Nations. The Wealth of Nations was finally published in the year of 1776. On his death bed he demanded that most of his manuscript writings be destroyed. On July 17, 1790 Adam Smith died. 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Coffee shops essay free essay sample

This study includes two of the biggest coffee chains within UK. Their analysis regarding segmentation, targeting and positioning strategy is described below. Also there is an approach for their existing adverting, unique selling propositions, media consumption, consumer behaviour and external factors 1. Introduction The brand Costa Coffee is a leading UK high street coffee chain which was founded in 1971 and comprises (Costa, Costa Metro, Costa Express, and Proud to Serve Costa and Costa Drive Thru outlets). It also present a variety of outlet designs to accompany each of its formats, one is ‘Metro’ which suits the younger/urban consumers and the second one ‘Evolution’ which is aimed to more mature customers in provincial locations. Costa provides a wide range of coffee drinks ( such as espresso to Americano to macchiato and mocha) but not only drinks, it provides food items as well such as paninis, sandwiches, wraps, toasts, cakes, snacks, pastries and fresh fruit and yoghurt. (www. costa. co. uk) Starbucks entered the European market in May 1998 through its acquisition of 65 Seattle Coffee Company stores in the UK. The name and their logo come from aquatic terms, it was named after the first mate in Herman Melville’s Moby Dick and their logo is inspired by the sea featuring a twin-tailed siren from Greek mythology. It offers over 30 assortment and single-origin premium arabica coffees, as well as coffe based beverages and coffee such as: fresh-brewed coffee, hot and ices espresso, coffee and non-coffee blended beverages, Vivano smoothies and Tazo teas). It also provides fresh food such as: pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. (www. starbucks. co. uk) 2. Segmentation, targeting and positioning 2. 1. Starbuckss and Costas segmentation Regarding the packaging, Starbucks products offer FlavorLock technology, which is used to release the carbon dioxide through a one-way valve, without allowing oxygen in. 76% of consumers would like to see on their favourite brand that can stock their promotional products which can stay fresh for several months, which Starbucks is emphasising this approach which is appealing to consumers. Starbucks has a wide range of products such as: Bottle Drinks which can take away wherever you go, Brewed Tea which is made from the world’s most delicious teas and botanicals, Chocolate Beverages which is catalogued as â€Å"Luxurious hot chocolate for the sophisticated palate†, Espresso Beverages which include: lattes, cappuccinos, macchiato, mochas and more, Filter Coffee which is artfully roasted and brewed fresh all day long, every day and Frappuccino Blended Beverages which can help consumers to cool down with one of their icy blended beverages. The majority of the products can be enjoyed in every time of a day, except for coffee which is most likely to drink in the morning. Costa, for example has decided to change the actual packaging for their products, the new packaging has been designed to use fewer resources, saving over 18 tonnes of paper annually, which also creates an appeal for consumers by showing the concern about the environment. Both of the brands are using different methods to satisfy consumer’s needs. Costa also provide a wide range of products, compared with Starbucks which provides products for breakfast and lunch and Costa has products based more on breakfast shows that their target is different. Both have similar products to offer, Costas range of products such as: Coffees which they consider that after 40 years of experience are made from the finest beans and techniques to ensure that every cup makes the grade. Mocha Hot Chocolate, Speciality Drinks, a wide range of tea (Everyday tea, Decaffeinated tea, Earl tea, Long Jing Green Tea, Gingersnap Peach tea) which also shows how Costas tea tailor towards culture needs and preferences (refer to. ), Costa Ice, Food more oriented on breakfast, the brand is providing an easy and quick way to grab a great-tasting coffer from their touch-screen machines which uses fresh milk and fresh Costa beans to make they costumers that will always enjoy a great Costa taste. 2. 2. Starbucks’s and Costa’s targeting Costa outperforms other brands in this market with an influence came from its Whitebread parentage. However, alongside this visibility is satisfaction, which has an influence over the commitment and usage. On the other hand, Starbucks’ brand is affected by perceptions of ethicality, which has an impact on the way that people see the brand. As a result, trust in brand has been eroded. While there are many consumers who see Starbuck’s brand ethical because of its fair trade and environmental credential, people over 35 years old are more likely to think of it as unethical which has an influence on momentum and commitment levels. Costa has launched two new concept stores in central London targeting urban markets but in the same time targeting different segments. The first store is a metropolitan themed store located in Great Portland street which aims to attract a younger crowd, while the other is a refurbished in Farringdon with a ‘fast service’ air which aims to attract business people on the move. The following figure shows that Costa and Starbucks are the most desirable brands on the market, Costa being situated on the first position. The number of people who avoid Starbucks brand is due to the concerns that consumer have, also is contributing to make Starbucks the most divisive within coffee brands. This brand also present a higher avoidance from consumers over 55 years old compared with other brands. Targeting strategy that Starbucks coffee chai has approached is differentiated one. They offer a wide and varied of separate marketing mixes in order to aim different products at segments. For example they offer â€Å"Grab and go† which is targeting young professionals mostly and a wide range of cold drinks having different flavours aimed to teens. Allowing them to offer more products to more than one segment represent a greater satisfaction of needs for separate customer groups at the same time which will make the business to have an increase in their growth. Costa also adopts the same targeting strategy as Starbucks. They offer the service called â€Å"Costa at Home† aiming to target the busy working class who would like to have their favourite brand at home in case that they cannot have a visit at one of their stores. They also provide a fast way to have their brand with â€Å"Costa Express† service aiming consumers that are always on the go, providing fresh milk and fresh Costa beans and one way to prove this is that nine out of ten coffee lovers would recommend â€Å"Costa Express† service to their friends. 2. 3. Starbucks’s and Costa’s positioning. â€Å"Positioning is the act of the designing the company’s offering and image so that they occupy a meaningful and distinctive competitive position in the target customer’s mind. † (Kotler, 2006) Position for Starbucks is situated in a high market in both terms regarding price and quality. Their high quality for all of the products and together with their great service, Starbucks have made strong allowances to ensure that their positioning have a high price justified in the market place which is not making their consumers to be intimidate. Considering Costa’s products which are making their products to be easier available for consumers compared with Starbucks, shows that they have a stronger position. The table below shows a small selection of coffee products prices that are very current in this year and helps us to see the pricing positioning strategy that Costa and Starbucks have. Caffee Nero is also part of this table due to the fact that is situated along those two brands as the leading chains in UK. 3. Starbucks’s and Costa’s existing advertising. Existing Advertising: Starbucks Starbucks Origin Espresso This advert is shown on Starbucks. co. uk, they plan to share great coffee and help their customers to discover new tastes. Throughout this year they will share different Origin Espresso, every type of this coffee will be as a limited edition. They are making their customers to try their new product which considered being â€Å"soft and velvety† which also comes along with the softness of the cocoa and the velvety and sweet taste of the citrus. Vanilla Spice Latte Chai Tea Latte Valentine’s Day Advertising Existing Advertising: Costa Christmas Advertising Costa Ice Costa at Home 4. Starbucks’s and Costa’s USP. Starbucks’s USP Their mission is to inspire and nurture the human spirit: â€Å"one person, one cup and one neighbourhood as a time. † They state that it has and it will always be about quality representing one of the strongest USP of Starbucks brand; The process until the order is served represent an extensive way of preparing it. Another USP that Starbucks provide are a set of technologies and marketing initiatives making a more innovative feel among consumers. Every Monday, Starbucks have free iTunes download session and they have another interesting strategy when ordering costumers name are written on their cups. Costa’s USP Being the only coffee shop in the world that source 100% of their beans from farms certified by the Rainforest Alliance, which means that all the farms that produce their coffee use sustainable practices and are annually audited to ensure they continue to do the same practices. This represents one of Costa’s USP. Another USP of the brand is the Italian heritage, as they say â€Å"The perfect cup† in four â€Å"M† (Miscela: which is a unique blend that they call Mocha Italia, Macinatura: they tend to compare the way to grind the beans with the Italian Ferrari engine Macchina: they use special Italian espresso machines and Manna: the usage of Barista skills that are learnt in their Coffee Academy including extensive intensive training in order to reach excellence. ) 5. Starbucks’s and Costa’s Media Consumption. Starbucks’s media consumption In September 2012 Starbucks launched an online shopping site introducing at the same time its Verismo coffee machine for sale in the UK. They also launched an Android all in July 2012 in order to extend its pay-by-mobile app offering. It consists in using PayPal technology to allow their costumers to pay via their smartphones. They created a campaign that aims to promote the purchase at the beginning of the working week, so they’ve created the Mondays-only promotions such as latte coffees being discounted to 1. 50 pounds before 11am. Also, the have created a campaign, featuring the slogan â€Å"Monday Can be Great†, where some event and inventions were highlighted such as: the first steps on the moon, the launch of Big Ben and the UK’s first cinema and weather forecast. Alongside the campaign, a TV spot was included, along with print, outdoor, online and in-store advertising. Costa’s media consumption In collaboration with Rainforest Alliance, Costa has launched â€Å"Costa for Schools† which involved an online educational pack to help teachers and secondary schools students (aged 11-14) all over UK to gain more knowledge about the coffee trade such as communities and economies in coffee-growing countries. Using social media (Facebook), Costa attempted to increase consumer interaction in January 2013 by lauching â€Å"Costa Snap of the Week† which asks fans to post a picture of their favourite Costa Moments on the online wall. Also, by using Facebook, they launched an app in August 2012 for its Coffee Club members where the app provided costumers direct access to their accounts from within Facebook. When is first launched, Costa gave away 10 million loyalty points on Facebook as part of a promotional drive. In October 2012, Costa launched a major new TV campaign. It was an ad regarding the one-minute ‘Costa Coffee Lovers’ featuring the slogan ‘At Costa we put our heart and soul into everything we do. You can feel it in every cup. ’ The campaign was sustained by print and in-store marketing. They also created a satisfaction for their costumers which were encouraged to make their own version of the song which appeared in the ad and post it on the Costa’s Facebook page. 6. Starbucks’s and Costa’s Consumer Behaviour theory. Decision Making Unit (DMU): The following table shows the factors that are involved in decision making unit applying for both brands. Initiator Adverts, family and friends Influencer Adverts, friends, family and stores in general Financer Parents, person themselves (dependent on the target market) Buyer Parents, person themselves (dependent on the target market) User Target audiences The elements showed above are the same for both brands as they offer quite similar products and services. Decision Making Process (DMP): Compared with DMU, this step is more complicated due to levels of involvements and different target markets. Need recognition/problem awareness Problem recognition starts when taking the decision on what to choose because both brands offer a wide range of products. Also they offer food products. Information Research Consumers showed earlier that they do not prefer a certain brand when it comes to take a decision when choosing a coffee. But information research can vary, if an impulse purchase appears, the consumer is more likely to be brand loyal, and therefore information research will be short. On the other hand, if it is a high involvement, such as consumers who pay attention into their calories the information research will be high. Evaluation of alternatives Evaluation of alternatives can vary and depends on the consumer’s needs and what the brand can offer. If a consumer is looking for a Italian made coffee they will point for Costa. Purchase There is a two way to pay for the products. One way to pay is done in store and the other way can be done from consumers’ smartphones, the second way of payment can be done online as well. Post purchase The last step from this process cannot say that unplanned purchases would be regrettable for consumers and they will be more likely to repeat the purchase. 7. Starbucks’s and Costa’s External Factors. PESTEL Power: For both brands we can use the same factors due to the similar products that they offer to their customers. Political Coffee beans are grown in developing countries. There are discussions regarding work conditions and also political influences which come from tariffs and taxes. Economic Due to the economic recession from 2008 consumers tend to be more cautious with their expenses. Therefore, both brands must take into consideration their prices. Social/cultural People tend to spend more and more money on coffee (UK: 738m pounds). When customers are visiting one of the stores they do not only buy a coffee, they also chose to take a sit and relax. Technological Machines are available for home usage presenting a low price and good quality. Environment Regarding awareness for environment, both coffee brand have to be concerned about their way of how coffee beans are produced, the way they design their supply chain and regarding the way they prepare and sell their products. Legal This factor is related to Political.

Strategies Being Pursued by McDonalds in 2010

Table of Contents Introduction Strategies Pursued by McDonalds in 2010. Conclusion Reference List Introduction Ray Kroc initiated Mc Donald Corporation (in 1955) and by 1960, the man had acquired the (exclusive) rights to the company’s name. Ray Kroc’s aim was to establish a restaurant system that would pride itself in consistently high quality foods with a uniform mode of preparation (McDonald, 2010).Advertising We will write a custom report sample on Strategies Being Pursued by McDonalds in 2010 specifically for you for only $16.05 $11/page Learn More The company was committed to quality service delivery and its every single ingredient was tested and perfected to meet the restaurant’s high standards. Ray Kroc died in early 1984 but his passion for efficiency, quality and innovation continues to inspire many people in different fields of life to date and remain an integral part of McDonald’s policies (McDonald, 2010). Bur ger king firm was founded (in 1954) by McLamore and Edgerton. It is a chain of hamburger fast food restaurants that has evolved over the years from an initial menu that served only burgers, fries, sodas, and milk shakes to the inclusion of different variations of chicken, fish, and salads among other things. The food and beverage sector is very competitive as new restaurants are being established almost on daily basis. These companies therefore have to plan strategically to increase their sales and maintain their customers. The rival companies have to extensively advertise their products, improve the quality of their products and establish new markets in order to achieve and maintain high returns. McDonald’s, the world leading fast food chain operator has penetrated markets in most regions around the world and its close rivals among which is Burger king holdings, are adopting the same strategy to keep up with the competition. Strategies Pursued by McDonalds in 2010. McDonald has achieved remarkable success over the years due to its utilization of the franchise business model. 92% of McDonald’s stock value can be attributed to the contribution of franchised stores while the remainder comes from McDonald’s owned stores (Skytop1, 2010). The ultimate strategic plan of the McDonald is the plan to win by being the best fast food restaurant in the business. The company ensures that their entire system is made up of the best franchisees and employees in the industry. This has seen the company achieve great success due to its improved customer service. McDonald’s annual report (2009) indicated that there were tremendous increases in revenue to a record of $23.5 billion and earnings per share rose to 15% enabling the company’s shareholders to earn $5.8 billion through share repurchases and dividends.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn M ore With more than 32000 fast food outlets world wide, McDonald further seeks to expand its market to as many regions of the world as possible. Baertlein (2010), in an article in Reuters, indicated that the company plans to have 2000 stores in China by the end of 2013.It has also penetrated into the Russian and the Indian market. However, its main aim is not just being bigger, but also being better than all its competitors. To achieve the end the company concentrates on providing its customers with a wide range of food choices to choose from, improving its operations as well as providing a convenient and more inviting environment for the consumers (Annual report, 2009). The company also intends to adopt longer working hours to include breakfast and late night in the Western market in order to optimize efficiency and increase returns. McDonalds intends to venture more into the growing market for specialty coffees, cappuccinos and espresso drinks. However, it is faced with the chall enges of convincing reluctant franchises to jump on board.(Associated press, 2009). The company intends to transform the beverages sector from just being an accompaniment to a beverage destination.(Associated press, 2009) The company also has a well established supply chain that enables them to obtain quality ingredients at competitive prices due. This gives them comparative advantage over the other companies in the industry and is one of the major reasons why McDonald continues to achieve leading profitability in the sector (Annual report, 2009). The company also utilizes strategic marketing plan that has considerably increased its consumer base. One of its marketing campaigns used the Shrek movie to target kids where they gave them a choice between milk, fruit or vegetable to form part of their happy meal. Their brand name ‘I’m loving it’ has also deepened connections with existing customers. The brand image emphasizes on five factors of customer service which are people, products, place, price and promotion which ensure that there is quality service delivery in its restaurants. The company also aims at catering to each consumer group needs. For example in the Indian restaurant, the hamburger is excluded from the menu since cows are considered as sacred animals. The company conducts an extensive research on the target population to establish their likes and dislikes. This has resulted in increased profits and the company intends to continue with the same trend through 2011-2013. Conclusion Since the food industry is saturated, the Companies aim at captivating more consumers as well as maintaining their regular customers. This is because in the absence of extensive marketing and promotions, consumers are likely to shift to other newly established restaurants.Advertising We will write a custom report sample on Strategies Being Pursued by McDonalds in 2010 specifically for you for only $16.05 $11/page Learn More The food and beverage companies should therefore invest on extensive advertising to promote their products in the market. Criticisms have been raised regarding the effects of McDonald’s food to human health. The company should therefore ensure menus promote healthy nutrition. They should also promote consumer education to ensure that customers do not fall victim of negative information being spread by their competitors since this significantly reduces demand. The company should also prioritize quality service and deliverance and also ensure that the services are up to per with the contemporary consumer needs. Reference List Associated press. (2009). Coffee clash at McDonald’s. Morningstar Inc, 2009. Web. Baertlein, L. (2010). Yum sees china costs weighing on the fourth quarter margins. Web. Mc Donald’s website. (2010). Our story, our history. McDonald’s. Web. McDonald’s. (2009). McDonald’s annual report 2008. Web. Skytop1. (2010). Mickey ha s the best menu, highest percentage of franchisees producing profits. (Long recommendations). Web.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This report on Strategies Being Pursued by McDonalds in 2010 was written and submitted by user AlexPower to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How do you Imagine a German Valentines Day

How do you Imagine a German Valentine's Day German Customs in February-Part 2: Valentines Day - Fasching/Karneval Traditional and Religious Celebrations and Customs Groundhog Day  (Mari Lichtmess)Valentinstag  (Valentines Day)Mardi Gras: Fastnacht/Fasching/Karneval Valentinstag(14. Februar) Sankt Valentin and the lovers celebration in his name are not traditionally German, but in recent years  Valentinstag  has become increasingly popular in Germany. Originally celebrated mainly in France and the English-speaking countries, it is now common to see Valentine cards and other signs of the holiday in Germany. This trend was most likely forced upon the Germans by an increased effort to the florist-industry. Be gentle to your German lover should he not take this day seriously. German men possibly prefer to buy you flowers rather for no reason than when they are being expected to. If they buy flowers at all. The origins of Valentines Day The origins of both the man known as  Valentinus  and the celebration itself are obscure. Little is known about the Roman (or Romans) who may have been a bishop in Terni or a priest in Rome. Although several legends have arisen around the Christian martyr Valentinus, there is no historical evidence that connects him to lovers or todays Feb. 14 Valentine celebration. As in the case of other Christian celebrations, Valentines Day is more likely based on the pagan Roman fertility festival called Lupercalia that took place in mid-February. The Lupercalia only ended in 495 when it was banned by the pope. Did you know that Valentines  Day  is actually forbidden in Saudi Arabia? Fastnacht/Fasching(date varies) The German  Mardi Gras  or Carnival celebration goes by many names:  Fastnacht,  Fasching,  Fasnacht,  Fasnet,  Karneval. This is a movable feast (beweglicher Festtag) that is related to  Easter  and does not occur on the same date each year. (For the dates this year, see  Die fà ¼nfte Jahreszeit.) The culmination of the  Fastenzeit  (Lent) is always on the Tuesday (fat Tuesday mardi gras, Shrove Tuesday) before  Aschermittwoch  (Ash Wednesday). The official start of the  Fasching  season is either on January 7 (the day after Ephiphany,  Dreikà ¶nige) or on the 11th day of the 11th month (Nov. 11,  Elfter im Elften), depending on the region. A highlight before the main highlight, the Rosenmontag, is the so called Weiberfastnacht (Fat Thursday, also in certain regions in Germany its called Fetter Donnerstag) celebrated on the Thursday before Karneval. The tradition is that the women cut of the tie of any man who dears to wear one that day. Should you fancy your ties, make sure to have a cheap one in your wardrobe for this occasion. In regions where Karneval is celebrated the most, you might witness a bunch of women storming the local Rathaus (town hall) in order to cut off the mens ties. You certainly understand what a mans tie symbolises, right? Rosenmontag The Rosenmontag is the main celebration day of Carnival. That day there will be a huge parade marching through the city unless you live in Berlin or the northern parts of Germany. We are possibly not as jeck (nuts) as those southerners or simply have to drive out less demons than them. For those who miss all this kunterbunt trouble in Berlin, theres a little refuge for those from the Rhine region here in Berlin, the Stndige Vertretung. You might want to check it out next time you are in Berlin. Find out more about other  Celebrations and Customs here.   NEXT ARTICLE   Holidays in March Original article by: Hyde Flippo Edited on the 28th of June 2015 by: Michael Schmitz

Talking about Age in the Media

Talking about Age in the Media Talking about Age in the Media Talking about Age in the Media By Maeve Maddox Everyone wants to live longer, but no one wants to be old. –Harry Moody, director of academic affairs for AARP (2012). To me old age is always ten years older than I am. –Bernard Baruch, American financier (1870-1965). About forty-two million Americans are 65 years or older. Advertisers, politicians, and researchers often need to refer to this group, but finding a term that will not insult its members is not easy. Various terms have been suggested with varying degrees of success. Elder, elderly, senior, and retiree are the most common. In Canada, according to what I’ve read in forums, the term elder has connotations of venerable age and wisdom; in the United States, however, people tend to associate elder with disapproving church elders or the word elderly. The decline of the acceptability of the word elder is illustrated by the name change of a travel organization established in 1975 for active Americans 60 and older. The parent organization is still called Elderhostel, but in advertising, the program is now known agelessly as â€Å"Road Scholar.† Even the word retiree is heavy with the connotations of age. These days, the American Association of Retired People (founded 1958) goes by its initials only: AARP. When politicians talk about â€Å"our seniors† in the same breath as â€Å"our children,† mature adults understandably bristle. An article in The Senior Times says that the term â€Å"senior citizen† was coined in 1938 during a political campaign. Its use soars on the Ngram Viewer beginning in the 1940s. According to National Public Radio reporter Ina Jaffe, â€Å"senior citizen† is a term that â€Å"seems to annoy just about everyone.† Recognizing the minefield of age and terms relating to it, The AP Stylebook has this entry for the word elderly: Use this word carefully and sparingly. Do not refer to a person as elderly unless it is clearly relevant to the story. It is appropriate in generic phrases that do not refer to specific individuals: concern for the elderly, a home for the elderly, etc. If the intent is to show that an individual’s faculties have deteriorated, cite a graphic example and give attribution for it. Use age when available and appropriate. Apply the same principle to terms such as senior citizen. Age is one of the realities of life that our culture prefers to deny. It’s unlikely that any term can be found to refer to old people that would not be offensive to someone because in our culture, old age itself is seen as offensive. Perhaps the safest course is to refer to the intended age group in numeric terms: between the ages of 65 and 75 above the age of 65 septuagenarian octogenarian nonagenarian centenarian Colloquial synonyms for â€Å"old person† range from friendly to deliberately hurtful, for example: old-timer oldster codger dotard crone coot Although the word codger (like coot) usually has a negative connotation, this review about Dick Van Dyke in the Chicago Tribune (1992) makes a kind of compliment of it: The wonderfully funny Dick Van Dyke, insufficiently honored in his prime, has now passed into the lovable-old-codger stage. His comic gifts are sharper than ever, and he still dances with grace, style and a naughty insouciance. He is much too good for the quirky-old-coot roles that are his lot nowadays. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:70 Idioms with Heart50 Idioms About Arms, Hands, and FingersComma Before Too?

ASPECT OF CONTRACT AND NEGLIGENCE Assignment Example | Topics and Well Written Essays - 750 words

ASPECT OF CONTRACT AND NEGLIGENCE - Assignment Example The breach of these essential elements of a contract makes the contract void. The essentials of a valid contract include  "offer and acceptance, Intention to create a legal relationship, lawful consideration, capacity of parties, free consent, the lawful object, certainty of meaning, possibility of performance, not declared to be void or illegal and legal formalities". In the given case, the elements are same, and breach of these essential elements of a valid contract makes the contract void (Collins, 2003). c) In any contract offer, acceptance, consideration and intention are very important as these are the basic element required to make a contract legally enforceable. Offer is important because if a person does not offer to another person to do something the other person cannot perform that task. Acceptance is necessary because a person should signify his assent that he has accepted his offer to do the task. Offer and acceptance makes a contract, and there should be a consideration (monetary value) to perform the task. There should be an intention to perform the contract otherwise there is no contract. a) Contents of standard business form are the terms of the contract. Every contract consists of terms and condition, which should be fulfilled by both the parties competent to contract. These terms are set by both the parties and must perform in order to finish the contract (Jones, 2013). These terms can be written or communicated with conversation at the time of entering a contract. The terms and conditions can include the price, which will be given on performance, mode of payment and the way to perform the task. All  terms and conditions must be fulfilled and must be performed in the agreed manner as they are essentials to the contract (Austen-Baker, 2011). b) The terms identified in the contract between Lady Gaga and owner of the Opera is the performance of the artist for several days.

Transportation Cost Fluctuation Due to Changing Crude Oil Prices Essay

Transportation Cost Fluctuation Due to Changing Crude Oil Prices - Essay Example Consequently, for an individual to move from the U.S. to the UK, he or she must use either air or ship as a means of transport to reach the destination. Most of the modern modes of transport used usually depend on oil as a source of energy. Oil used in the transport industry comes in the form of petrol, diesel and other forms of petroleum products. Apart from the transport sector, other sectors of the economy such as industries also depend a lot on oil as a source of energy. In fact, over the past decades, there has been a steady increase in global demand for oil due to globalization and industrialization taking place all over the world. Worldwatch Institute (8) notes that a substantial growth in energy demand in the world has began especially with China and India, which has the largest human population. He notes that from 2002 to 2004, world global demand increased by 5.3 percent with that of China alone increasing by 5.8 percent. Oil demand in other Asian countries increased by 5.8 percent combined. The increased demand is mainly attributed to the ever-increasing industrialization. Worldwatch Institute also reports that from 2002 to 2004, the US demand for oil increased by 4.9 percent, 10.2 percent with UK realizing a 6.8 percent increase. Other developed countries like Germany and Japan realized a drop in oil demand by 1 percent and 2.6 percent respectively. This prices are however not stable as they keep fluctuating depending on global demand. For instance, an increase in the oil demand usually leads to an increase in petroleum prices. Worldwatch reports that the increase in global demand for oil between 2004 and 2005 saw an increase in petroleum price from about $30 per barrel to $60 per barrel. Such a price fluctuation in oil price in turn affects the transport fares. The level to which fuel price fluctuations as affected by global demand for oil, which in turn affects transport costs can only be explained using supply and demand theories. This paper will discuss how fuel price fluctuation is affected by global demand for oil, which in turn affects the transportation cost. Surface Transportation Policy Project (1) argues that apart from the latest increase in gasoline prices, transportation cost mostly go unnoticed by an average America. This is despite the fact that an average American household spent close to 19.3 per cent per dollar in transportation in 2001. The report found out that it is the second largest expense category, which is three times more than heath care adding close to $7,633 per household every year just to get around. The survey found out that it is only housing that e xceeds transportation in terms of expenditure. He notes that in recent years, transportation consume a larger share of family budget. As such, the proportion of household expense grew from below 10 percent in 1935 to close to 14 percent by 1960 and a further 20 percent since 1972 to date. It was also observed that the growth of expenditures on transport closely followed the decline in transit use leading to an emergence of sprawl development (Surface Transportation Policy Project 1). This explains the principle of demand, which states that the higher the price of a product, the lower the quantity demanded, and the lower the price, the higher will be the demand for a product or service. In this case, the law of demand plays out in that the increase in household expenditure lead to a decrease in transit use which in turn lead to emergence of sprawl. This shift was due to the fact that it the only next cheapest alternative to the transit as a means of transport. Surface Transpo

The Impact of Anarchy Essay Example for Free

The Impact of Anarchy Essay Anarchy is found in all societies to some certain degree.   The sound of such may not seem to be as delightful as that of â€Å"governmental† successes in account, but digging deeper on such, shall open a whole wide range of arguments brought by anarchy in the field of history (Black, 1980). As a philosophical term, the definition of anarchy is most likely described as an opposing origin of arche which does not mean opposing the political leader.   It significantly comes to mean the principles of element, supreme power, sovereignty, dominion, command, authority then leading on to an empire, a realm, magistracy, a governmental office, at that (Weir, 1997). The exact meaning of the word which is normally being collaborated with the word â€Å"opposing† had then evolved through time that it has continuously occupied improper and confusing usage.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Men of culture always tend to have something in common.   The transformation of society had been blatantly felt during the French Revolution that the European society is remade using a new set of political models and thus having the modern-nation states start to emerge, so as with national cultures (Weir, 1997).   Supposedly, not on a plurality but totality scheme, culture was not to be divisible but such counter-movements during that era floated up in the scene.  Ã‚   For the reason of such scenario, it is precisely fit to assume that politics is intrinsically anarchic given the fact that it has the potential to separate and divide populations along ideological lines.   Moreover, democratic politics is also considered as the most divisive force of all, having the tendency to produce individuals wherein such primary culture may be compensated in allegiance to them (Lilly, Cullen, Ball, 2006). The unfortunate factors of such circumstance are the losses it takes under the cohesion of the culture.   On the other hand, the social disintegration on culture caused by wrought of politics may lead to weaving disparate individuals together again, forming an alliance of which adheres with a common thought that they have (Weir, 1997).   In a form of integration for a common sensibility the affirmation of anarchism being practiced by such considered politicians and thus perceived as a threat of social disorder is countered in the scheme of culture by all right and even culture itself is as a matter of fact no longer the universalizing force outside of history humankind suppose it to be (Rueschemeyer, 1978).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The behavior of law constituting all the massive forces of political power, by all means also convey the act of anarchism.   Considerably, the classical illustration of Donald Black with regards to such also gave a couple of relevance in displaying the classic formulation of laws. Its comprehensive explanatory theory of the law revolved around governmental social control, margin of stratification, proofs of differentiation, social distance specifications, and periphery of social life location, culture symbols, organizational management techniques and non-legal social control incidences (Black, 1980).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The variation of all fields of law had been divulged on to the role and the impact made by anarchy. He announces the major phenomena of anarchy as one which are treated as variables in the quantitative state.   Significantly noting such as to a social life without law, hence, that the earlier societies were measured in banishment, beating to ridicule and even teasing. He even cited the point of dictatorship as one which tends to surrender their usual liberties for the strength of the organization (Lilly et al., 2006). All of which he tantamount its capacity and capability to explain other kinds of social control on how it is specifies the conditions of anarchy-social life without law by implication basis.   Theories ought to lay a couple of explanations so as to know how a phenomenon had shrugged a state, or a government (Weir, 1997). In conclusion, the impacts of anarchy defy explanatory implications which orbit around culture and society and now pave a forceful supremacy in the cloud of politics in historical precessions. References:    Black, D. (1980). The Behavior of Law (2Rev Ed ed.). San Diego CA: Academic Press. Lilly, J. R., Cullen, F. T., Ball, R. A. (2006). Criminological Theory: Context and Consequences (Fourth Edition ed.). Los Angeles: Sage Publications, Inc. Rueschemeyer, D. (1978). The Behavior of Law. by Donald Black. The American Journal of Sociology, 83(4), 1040-1042. Weir, D. (1997). Anarchy Culture : The Aesthetic Politics of Modernism. Amherst: Mass. University of Massachusetts Press.

Brave New World: Hypnopaedic Slogans :: essays research papers

Sleep teaching and mind control: hypnotism techniques used for manipulation and power over the individual. Hypnotism is not widely promoted in our society as formal education; yet, it lingers on the horizon. In Huxley's Brave New World, hypnopaedia is used to promote economic stability and control emotions of the inhabitants living in England. The economy-oriented society relies on hypnopaedia to keep consumers eager to spend by them with catchy, consume-driven phrases. For example, one slogan tells people that they "do love flying. [They] . . .do love flying" (33). A resident of London likes being high, using helicopters for all transportation, and the feeling of being safe in an indestructible machine. The gas-guzzling machines cost enormous amounts of money to keep fueled, and so the gasoline market goes up. In addition, the people believe that "ending is better than mending" (35). One is taught to do away with items instead of trying to fix them. Society encourages purchasing new, always buying more and more so as to boost the economy. Furthermore, children are taught that "the more stitches the less riches" (33). Stitching and other repairing of any kind are frowned upon, because it does not cost anything, rather, it saves money. The more one attempts to mend and keep rather than throw aw ay, the less money in circulation throughout the country and thus, the economy suffers. The prosperity of this money cycle is valued highly, and so these three jingles are sleep-taught to all. Hypnopaedic slogans focus also on encouraging emotionless bliss. For example, Lenina often says "a gramme is better than a damn" (37). Society teaches one to take a gram of soma, the drug with no after affect, to get rid of problems or worries. When people choose soma instead of dealing with problems, it promotes emotional stability throughout the nation. In addition, people learn that "one cubic centimeter cures ten gloomy sentiments"(60). One is supposed to take soma instead of feeling bad or upset about anything, which can distract the mind from other, more important matters. Instability in the workplace occurs when one has emotional stress that can take away from the quality and quantity of the work done. Furthermore, people ramble off that "was and will make me ill. I take a gramme and only am" (29). It is taught that the past and future do not matter, focusing only on the present is the correct way to be.

History of the Blues Essay

Conscious Hip-hop is the modern form of the blues. Both genres of music express the hardships of the African American people in their respective time periods or explain the culture surrounding the artist and/or their community. Through their lyrics, the artists from the two genres are able to spread the culture and experiences of the black race. Elements of the blues are rooted in African culture. The blues is one of the most influential styles of music, especially music of the early twentieth century. During its peak, the blues seemed to take on the role as the voice of the black population. Artist like Ma Rainey, Robert Johnson, and others alike were some of the great blues musicians. Although each artist sings about something different, they implant an emotion as well as spread the tribulations expressed in the song. In today’s world, conscious hip-hop has become the new blues. Although there are many musical alterations, conscious hip-hop currently serves the purpose that the blues once served for the African American community. This style of music speaks about the new hardships experienced by the community, and portrays it in a way that can be felt by anybody who has had the same, or similar, experiences. Blues Ma Rainey is considered the mother of the blues. She was known for her musical gifts, such as a wonderful bluesy tone. She was one of the pioneers of the blues as she was one of the first people, woman or man, to achieve notoriety and fame from this line of work. In Ma Rainey’s song, â€Å"Trust No Man†, she is lending advice to other women about the amount of trust that should be given to their male counter part. This song is one of the many problems experienced not only by black women, but women everywhere. Though it is not directly stated, the woman is in a relationship where her husband or boyfriend is constantly cheating on her, or at the very least, has experience with cheating men. Rainey continuously advises the woman not to allow the man out of her sight. During the release of this song, the world was still considered a â€Å"man’s world†. Consequently, this gave birth to the idea that men were allowed to cheat on their women and do whatever they wanted. All while the woman of the house stayed at home and waited for him. The song was extremely controversial, as well as popular. It was controversial because it was considered to be out of a woman’s place to speak her mind, let alone concern herself with the actions of what her husband was doing. With this in mind, Rainey’s song openly spoke out against it. It shined light onto the mistreatment of women by their men, as well as spoke against women letting it pass by as if it were acceptable to do so. As a result of all of those factors, the song was a female fan favorite. Ma Rainey gave a voice to the women who felt this way, but did not feel strong enough to speak out against it. This is just one way the blues contributed or spoke for the people. Robert Johnson’s mysterious background gave light to the spiritual/ unknown side of African culture. Robert Johnson was a blues guitarist and vocalist from 1933-1938’s. The song â€Å"Crossroad Blues† was one of his greatest recordings. The song talks about an encounter between Johnson and a â€Å"figure† at the crossroads. This song came about great fame because it is suppose to shed light on a â€Å"true† event that happened to Johnson. The legend goes that one day, Johnson was performing on stage when people began to humiliate him. Johnson ran out of town, and found himself walking down a lonely dark road. He came to a crossroad, where he had an exchange with the devil himself. The exchange was that the devil would grant Johnson musical talent if Johnson sold his soul to the devil. Johnson’s mysterious death added to the phenomena. The song talks about the unknown, which was something that was common in those times. Johnson, being a southern native, was probably exposed to things works such as voodoo, and selling of souls. Though this was not a hardship, it was a part of the culture for this time period. Big Bill Broonzy spoke out on situations that relate more with hardships in his song â€Å"Black Brown and White†. Big Bill Broonzy was a Chicago blues guitarist and vocalist. His song, â€Å"Black Brown and White† tells a story of the normal everyday struggles that the African Americans went through. In â€Å"Black Brown and White†, Big Bill Broonzy says, â€Å"Me and a man was workin’ side by side, This is what it meant, They was paying him a dollar an hour, And they was paying me fifty cent, They said if, you was white, ‘t should be all right, If you was brown, could stick around, But as you black, m-mm boy, git back git back git back†. African Americans were still considered less than whites, and segregation was still a huge part of society. As sad as it is, this was one of many social injustices imposed unto the African American community. Broonzy was able to use his music to share his experiences, as well as others’ experiences. Broonzy’s song â€Å"Black Brown and White†, gave a voice to the people who were enduring these hardships, and gave them hope in a â€Å"white ran† society that did not care about African Americans. Broonzy’s ability to speak out against the social injustice such as unequal rights was extremely influential. His style of playing helped in these efforts. A guitarist of the same genre, or style, used his talents to shed light on a different aspect. Muddy Waters is another Chicago Blues guitarist and vocalist. In his song, â€Å"Hoochie Coochie Man†, there are a lot of sexual references. It is also an example of call and response between a singer and the musicians. The style of guitar playing left room for a clearer understanding of lyrics, or a fuller sound. In â€Å"Hoochie Coochie Man†, there is separation, or a call and response musical interaction going on. But in many of Waters’ other songs, his guitar playing expands and thickens the texture of the music. The addition of the amplified harmonica, played by Little Walter, also helps add to the thickness of sound. The blues was changing; the use of the electric guitar, harmonica, piano (Otis Spann), and other musical techniques, brought on a new era and style of the blues. Muddy Waters was one of the pioneers in the change. The story of how the song came about is, Willie Dixon, Waters’ bass guitarist, was telling Waters about the song while Dixon and Waters were in the bathroom of a nightclub. Since Waters could not read, he rushed out to perform the song immediately, so that he would not forget it. Telling the group to play in the key of A, and no rehearsal prior to its performance (which is part of the reason for a call and response), added to the song’s tone as well. It was an instant hit everywhere it was played. Although there are voodoo references in a small portion of the song (which can be connected to Waters roots back down south), this song does not accurately describe any particular hardship of the African community. Waters perfectly portrays the life of a blues musician. Most blues musicians were in situations similar to the one that is described in â€Å"Hoochie Coochie Man†. Lustful women, who were looking to have sexual interactions with the artist, were constantly approaching blues musicians. The artist’s fame and social status attracted the hormones of many. This song reveals to the audience this aspect of a blues musician lifestyle during that time period. Hip-Hop Lupe Fiasco is the supreme example of conscious hip-hop’s claim to be the modern blues. Lupe Fiasco is a Chicago born artist who has produced and recorded many songs. He is today’s ideal conscious rapper. To define conscious rap â€Å"Conscious rap is a sub-genre of hip-hop that focuses on creating awareness and imparting knowledge. Conscious rappers traditionally decry violence, discrimination, and other societal ailments. It’s propelled by the conviction that radical social change comes through knowledge of self and personal discovery. † (about. com/consciousrap) Formally known as Lupe, he has three records, each touching on a subject that is currently affecting the African American community today. â€Å"He Say She Say† is a conversation, between three people, given from two different perspectives. The first perspective is between two people. An African American baby’s mother is discussing an issue with the father of her child. The two are not together, and consequently, the father neglects his duties to his son. As time passes, it takes a toll on the child academically and emotionally. The second conversation is the actual child and the father. The son discusses the way he feels about his father’s absence and how it is affecting him. The feelings of anger, sadness and disgust are felt through the tone and lyrics of Fiasco. There is no clear ending as to what happens next, so the listener does not know if the situation betters afterwards. This is a current problem today. Many African American children grow up fatherless, which leaves the mothers to play both roles. Fiasco’s inspiration was not an internal factor, but rather his friends and people around him in his community. Actually, Fiasco’s father played a huge role in Fiasco’s persona. While reading through biographies about him, I got the idea that Fiasco understands that without his father, Lupe would not be the person he is today. Jonylah Forever† is one of Fiasco’s most recent hits. It is about the life story of a six-month-old baby, Jonylah Watkins, who was shot five times (and killed) while in the minivan with her father (who lived). The song starts off saying â€Å"How bout them bullets ain’t slow you up You ain’t really die, we watched you grow up†, giving her the opportunity to live. The song goes on a path that guesses at what her life could’ve been. It talks about how the shooting changed her life and made her interested in learning. She graduates high school early, becomes a doctor, and in a intriguing twist, Fiasco ecreates the shooting that took her life, and makes it so that in the song, she was able to save herself. Sadly, this did not happen, but Fiasco’s lyrics opens up the eyes of many listeners so that they can see the pain and suffering violence causes, which is still one of the biggest crimes in America, especially in the African American population. In â€Å"Bitch Bad†, Fiasco brings up the influence of today’s provocative and vulgar music. A innocent young boy, who is no older than six, is defiled mentally while relaxing with his mother. The mother is listening to, and repeating, music, that refers to herself as a bad bitch. This corrupts his idea of what exactly is respectful and endearing. Since his mother is his only source of womanly standards, he believes all women must be that way; they must all be a bad bitch, or appreciate when he calls them a bitch. Parallel to the young man’s story, a little girl watches music videos that have a lady dressed in a bikini, shaking her booty. Although her favorite rapper made the video that the little girl is watching, Fiasco says that the little girl is barely listening to the lyrics. She is actually much more influenced by the lady dancing with her favorite rapper, so she pays more attention to that. As stated in the song, â€Å"Yeah, now imagine a group of little girls nine through twelve, On the internet watchin’ videos listenin’ to songs by themselves†¦ They’re young, so they’re malleable and probably unmentored†¦ Until that intelligence meets their favorite singer’s preference â€Å"Bad bitches, bad bitches, bad bitches That’s all I want and all I like in life is bad bitches, bad bitches† Now let’s say that they less concerned with him And more with the video girl acquiescent to his whims† (rapgenius. om) This paints a picture that the music most artists produce today, is not just music. Music is a means of molding and sculpting the younger generation. Conclusion The two genres of music, the blues and conscious hip-hop, have a striking relationship. The blues speaks out to the emotions a nd experiences of the community. It also spreads the culture and mindset of the community. Ma Rainey’s â€Å"Trust No Man† was a public service announcement to women. Her strength and strong will stood for what was right. The same is true for Fiasco’s style of music in general. He is a strong believer in removing the vulgarity from the music. Though the mistreatment is in a different form, the two are closely related. Women in today’s African American culture have been seen as nothing more than sexual objects. The clothing they wear, the lyrics that people rap about them, or even the dances, creates this idea that they are supposed to be treated in such a horrible manner. Just as controversial as it was for Rainey to speak bout such mistreatment, Fiasco’s approach to hip-hop is anti hip-hop today. Jonylah Forever† relates a lot with the emotion with which Johnson sings with in â€Å"Crossroads†. Johnson’s wife died before the recording of it, and the deep emotion and pain that is felt as he is singing Crossroads, is the same type of inflicted emotion that is caused by listening to the story of Jonylah Watkins. Though Fiasco paints a picture where she does not die, when the listener comes to the understanding that the six-mo nth-old baby was actually shot to death, the feeling that her father must feel is casted upon the listener. The other songs I’ve listed on my playlist like Muddy Waters’ â€Å"Hoochie Coochie Man†, or J. Cole’s â€Å"Lost Ones† serve just as other listens that support my thesis. The bond shared between the blues and conscious hip-hop is strong. I am not saying the blues is conscious, nor am I saying the opposite. Clearly, conscious hip-hop does not follow an eight, twelve, or sixteen bar chord progression. Nor does the blues poets speak their words without some type of melodic tone. However, I do believe that today’s conscious hip-hop serves the same purpose that the blues served in its early beginnings. Both were the voices of people, and both used their musical talents, insight, and lyrics to positively portray the people. The music correctly depicts the mindset or thinking of their respective communities and eras. Their music is for the hopeful, motivation for the hopeless, and actually has substance to it, which is the ultimate purpose of both the blues and conscious hip-hop.

Demographic economics Essay

Overpopulation is an issue which is constantly being debated upon, as the very aspect of humanity is at stake here. Paul R Ehrlich, Anne H Ehrlich, Frank Furedi and Vanessa Baird bring each of their unique perspectives to the table. Ehrlich and Ehrlich, in the abstract from â€Å"The Population Bomb Revisited†, believe that overpopulation is a problem that needs to be constantly addressed for humanity to survive in the long run. On the other hand, Furedi shares his views, in the article â€Å"Really Bad Ideas: Population Control†, about how he thinks the people that perceive overpopulation as a hindrance are the real problem here rather than overpopulation itself. Baird, from â€Å"Population Panic†, takes a neutral stand on overpopulation among the 3 authors. She does approach overpopulation with caution and yet is optimistic that the issue of overpopulation will get taken care on its own the way things are flowing. Ehrlich and Ehrlich believe that the natural resources humans have available to them are limited and overpopulation will only hasten the exploitation of these resources (65). Ehrlich and Ehrlich also warn that â€Å"it is an error to consider increases in human numbers as automatically expanding real wealth† as it can be seen in the case of China and India (64).Other problems due to overpopulation would be depletion of ozone layer due to exploitation of chlorofluorocarbons and increase in carbon dioxide emissions(66). Ehrlich and Ehrlich also believe that overpopulation will eventually lead to a resource war among ourselves as â€Å"the capacity of Earth to produce food and support people is finite† (68). The only way that we can escape without having to deal with the death rate solution would be to â€Å"entrain a general population decline toward an optimal number† (68). Ehrlich and Ehrlich believe that humans will have to lower fertility rates much further if they want to survive with adequate resources (68). Low fertility rates also lead to an ageing which is ideal as it is one that can easily controlled and managed (65). Furedi detests the very idea of population control. 1) Furedi points out that we are being hypocrites by spending a lot on healthcare and trying to make sure that people can live as long as possible but also blaming ourselves as a source of the world’s problems and trying to minimize the population by carrying out birth control measures.(1) Furedi believes it is the Malthusians, such as Ehrlich and Ehrlich, that are the real problem as they promote inhuman practices such as birth control to be given such great lengths of attention.(1) Furedi discredits Ehrlich and Ehrlich ’ global warming concerns by stating that without human species, the issue would resolve by itself (2)and so the â€Å"obsession with natural limits distracts society from the far more creative search for solutions to hunger or poverty or lack of resources†(5). He also claims that Malthusians strongly lower people’s confidence in fighting future problems(5) by giving people immoral solutions such as stopping to reproduce altogether. Malthusians also enforce the use of contraception for women in poor countries by disguising the whole thing and calling it counseling about family planning which is mandatory for everyone to attend(3). Furedi wants people to start believing in themselves again and begin having faith in humanity as a whole. Furedi believes that people will never reach the â€Å"death rate solution† mentioned by Ehrlich and Ehrlich if they do not sacrifice humanity. According to Furedi, overpopulation should never have been given this much attention and spotlight in the first place. Vanessa Baird seems to recognize that there are both positive aspects and negative aspects of trying to deal with overpopulation. She approaches this topic with caution as there are estimated to be about nine billion people by the year 2050(5). Baird is still optimistic in the sense that she believes that humans are well on their way to stabilizing the populations, â€Å"Fertility rates around the world are falling. If this trend continues, it will help stabilize global population size.† (Baird,5).Baird agrees with Fureti to a certain extent about people starting to blame overpopulation for all their problems, such as child abuse, murder and increase in carbon emissions and people implement more birth control measures instead of finding other solutions to these problems. Unlike Fureti, Baird does not seem to question the moral aspect of dealing with overpopulation. Baird also does agree with Ehrlich and Ehrlich also to some extent about implementing birth control measures as she believes that there are other benefits of lower fertility rather than just population control, such as more education since there is more money available per child when resources are not stretched as much anymore(7). Finally, unlike Ehrlich and Ehrlich, Baird believes that ageing population is not such a great thing as many problems do come with it (8).Paul R Ehrlich, Anne H Ehrlich, Frank Furedi, Vanessa Baird each had their own thoughts and views on overpopulation. Vanessa Baird saw the advantages and disadvantages of tackling this overpopulation. For Frank Furedi, this was never an issue to begin with. Ehrlich and Ehrlich want more emphasis to be given on dealing with the problem of overpopulation . Work Cited Frank Furedi â€Å"Really Bad Ideas: Population Control† spiked, 18 June 2007 Paul R Ehrlich, Anne H Ehrlich â€Å"The Population Bomb Revisited.† The Electronic Journal of Sustainable Development 2009, p.64-70 Vanessa Baird â€Å"Population Panic† New Internationalist, January/February 2010

Free Essays on Son Of A Wanted Man

Son Of A Wanted Man Author: Louis L’Amour The foremost storyteller of the authentic West, L’Amour tells of the adventures of the brave men and women who settled the American frontier. Not only could L’Amour physically fill the boots of the rugged characters he wrote about, he literally â€Å"walked the land my characters walk.† Using his personal experiences along with his lifelong devotion to historical research, Louis L’Amour had the knowledge and understanding of people, events, and the challenge of the American frontier that became the hallmarks of his popularity. Every one of L’Amour’s more than 100 books is in print and there are nearly 260 million copies of his books in print worldwide, making him one of the best selling authors in modern literary history. His books have been translated into twenty languages, and more than forty-five of his novels and stories have been made into feature films and television movies. In 1983 Mr. L’Amour became the first novelist ever to be awarded the Congressional Gold Medal by the United States Congress in honor of his life’s work. In 1984 he was also awarded the Medal of Freedom by President Reagan. Louis L’Amour died on June 10, 1988. Synopsis Of Plot: There are two main characters in this story, Mike Bastian and Ben Curry. Ben Curry adopted Mike Bastian when he found him after an Indian attack that left both of Mike’s parents dead. Ben Curry is a big man, 6’3† and 240 pounds, with a square jaw and black hair. Ben Curry is also an outlaw. Not just an ordinary outlaw either; he is the leader of a gang of outlaws, and an exceptional leader at that. It is said that Ben Curry would have been great at any â€Å"profession† he chose because he has great organizational skills. It just happens that Ben Curry’s â€Å"profession† was being an outlaw. The story opens with Ben looking for someone to turn his legacy over to, someone younger and tougher. Mike Bastian is jus... Free Essays on Son Of A Wanted Man Free Essays on Son Of A Wanted Man Son Of A Wanted Man Author: Louis L’Amour The foremost storyteller of the authentic West, L’Amour tells of the adventures of the brave men and women who settled the American frontier. Not only could L’Amour physically fill the boots of the rugged characters he wrote about, he literally â€Å"walked the land my characters walk.† Using his personal experiences along with his lifelong devotion to historical research, Louis L’Amour had the knowledge and understanding of people, events, and the challenge of the American frontier that became the hallmarks of his popularity. Every one of L’Amour’s more than 100 books is in print and there are nearly 260 million copies of his books in print worldwide, making him one of the best selling authors in modern literary history. His books have been translated into twenty languages, and more than forty-five of his novels and stories have been made into feature films and television movies. In 1983 Mr. L’Amour became the first novelist ever to be awarded the Congressional Gold Medal by the United States Congress in honor of his life’s work. In 1984 he was also awarded the Medal of Freedom by President Reagan. Louis L’Amour died on June 10, 1988. Synopsis Of Plot: There are two main characters in this story, Mike Bastian and Ben Curry. Ben Curry adopted Mike Bastian when he found him after an Indian attack that left both of Mike’s parents dead. Ben Curry is a big man, 6’3† and 240 pounds, with a square jaw and black hair. Ben Curry is also an outlaw. Not just an ordinary outlaw either; he is the leader of a gang of outlaws, and an exceptional leader at that. It is said that Ben Curry would have been great at any â€Å"profession† he chose because he has great organizational skills. It just happens that Ben Curry’s â€Å"profession† was being an outlaw. The story opens with Ben looking for someone to turn his legacy over to, someone younger and tougher. Mike Bastian is jus...

How to Punctuate References to Dates and Times

How to Punctuate References to Dates and Times How to Punctuate References to Dates and Times How to Punctuate References to Dates and Times By Mark Nichol Where do the commas go in references to days, months, years, and time of day? Take some time to note these punctuation rules: No comma is needed between a month and a year: â€Å"The meeting was held in August 2011.† The same form is correct for referring to a holiday during a certain year: â€Å"I haven’t seen her since Christmas 2005.† However, set the year off from the month and day: â€Å"She attended the August 31, 2011, meeting.† Use a comma to set a day off from the date on which the particular day falls: â€Å"The meeting was held on Wednesday, August 31.† A continuation of the sentence requires a second comma: â€Å"The meeting was held on Wednesday, August 31, and the report was issued the following week.† No comma is required between a date and a starting time for an event on that date: â€Å"The meeting is scheduled for August 31 at 7 p.m.† A continuation of the sentence requires no punctuation unless a new independent clause is introduced: â€Å"The meeting is scheduled for August 31 at 7 p.m. and is expected to last for three hours,† but â€Å"The meeting is scheduled for August 31 at 7 p.m., and it is expected to last for three hours.† However, as in the second example in the second paragraph, the combination of day, date, and time requires organizational punctuation: â€Å"The meeting is scheduled for Wednesday, August 31, at 7 p.m.† â€Å"The meeting is scheduled for August 31, 7-9 p.m.† (Print publications should use an en dash for the time range; some online publications do so, too.) A comma should follow the time range if the sentence continues: â€Å"The meeting is scheduled for August 31, 7-9 p.m., and will feature a guest speaker.† A reference to day, date, and time requires commas between each pair of elements: â€Å"The meeting is scheduled for Wednesday, August 31, 7-9 p.m.† (And don’t precede a time range with from: It’s either â€Å"7-9 p.m.† or â€Å"from 7 to 9 p.m.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Arrive To vs. Arrive AtProved vs. Proven30 Nautical Expressions

The Role of Media in Portraying Islam as a Religion of Violence Research Paper

The Role of Media in Portraying Islam as a Religion of Violence - Research Paper Example Mass media has made a significant contribution in shaping wars, conflicts and resolutions, but it has failed in reflecting objectivity since having been criticized that it has biases towards political agenda of the western world concerning the developed world. However, the media coverage and publication concerning Islam and Muslim have been challenged by issues of accuracy and vilification of information. Scholars, media commentators and experts have been politicized after the incidence in 9/11, and this has led to the creation of a minefield for policymakers and the public, who are seeking to understand the cause of radicalism and Anti-Americanism. In fact, their convictions that establish a direct relationship between global communication and terrorism. Therefore, terrorism has been considered an indirect psychological strategy used for the avoidance of direct contact with opponents, thus if there would be no media coverage, issues about terrorism would disappear. In this case, med ia were the reason behind Muslim and Terrorist becoming synonymous; hence, after the events such as 9/11, the experts and activists in the field of human rights issued a warning against the rise of Islamophobia and racism against Muslims. References can be established from the role of media after the cold war, and the rise of the new global threat concerning Islamic terrorist, since after the attacks and the rise of religious militancy, Islam has been the target of the scrutiny. In fact, this has been facilitated by the deception of media concerning Islam as a representation of hostility.

Classroom Management Essay Example | Topics and Well Written Essays - 750 words

Classroom Management - Essay Example This essay explores the classroom management field that demonstrates the progression of ensuring that teaching and impartation of knowledge is undisturbed by undesired students who through disruptive behavior can cause disturbance while a class is in session. The researcher states that application of management in a classroom at times can prove to be intricate while trying to teach and experiencing such crisis can cause teachers to depart. The reason behind for the departure of teachers from the teaching field is caused by the attitudes and discipline of the negative students. Classroom management can be based on motivation, discipline and respect. Every academic year witnesses the adoption of various rules and systems but unfortunately by the middle of the term most often these rules are broken. The researcher suggests that in order to understand as to how to implement CM one needs to understand the mentality of every student. Various approaches of classroom management, such as the self discipline approach wherein the student can be trusted to investigate and change their behavioral pattern. The Desist approach that was also presented in the essay proclaims that the teacher has full responsibility in controlling the classroom. In conclusion, the researcher states that the most important aspect is to construct a positive relationship between the teacher and student thereby creating a constructive educational atmosphere and sums up that every student should develop a sense of trust, sovereignty and inventiveness.

How Does The Drug Molly Work Essay Example | Topics and Well Written Essays - 1000 words

How Does The Drug Molly Work - Essay Example Ecstasy may be called a chemical cousin to Methamphetamine. Other names are Happy Pill, X, TC, Clarity, Love Drug, Adam (The Physiologic (Biologic) Basis of Drug Addiction). The powder may be injected, snores or ingested. The drug is usually used at clubs, discos, and concerts and in other places where people need to be energetic and fearless. The drug MDMA is very dangerous and may have really unknown consequences as sometimes each pill contains different combinations of mixed substances, which have various effects. As a rule the drug makes a person alert. Negative effects of the use may be nausea, high heart rate, muscle cramping, high blood pressure, faintness, chills, sweating, tremors, involuntary teeth clenching, muscle tension, hyperthermia or even death. Side effects include anxiety, depression, the feeling of sadness, paranoia, sleep problems, confusion, irritability, fatigue, feelings of empathy and emotional sensitivity, impaired attention, dizziness, loss of appetite, con stipation, aches and pains, exhaustion and drug craving. All these effects may last from several days to a week. High doses of Molly may seize and compromise the ability of the heart to maintain normal rhythms. Molly overdose leads to panic attacks, acute delirium, loss of consciousness, disorganized thinking, overresponsive or overreactive reflexes, circulatory shock, cardiac arrhythmia, cardiotoxicity, heart damage, brain damage, organ failure, coma or death. Being short for molecule, Molly is considered to be the purest MDMA, whereas Ecstasy is usually laced with caffeine, methamphetamine or other ingredients. The Drug Enforcement Administration finds that MDMA has a very high potential of risk, that is why the most controlled substance is and is not accepted in medical treatment (â€Å"Molly,† Powder or Crystal Form of MDMA, is Popular at Music Festivals). The drug is considered to be empathogenic of the phenethylamine and amphetamine classes. Molly refers to MDMA in a cr ystal form or powder and is the highest level of purity (MDMA). Chemical formula of the drug is C11H15NO2. This industrial chemical is used as the chemical synthesis intermediate in some chemical industries. TFMPP (Triflouromethylphenyl piperazine) became a legal alternative of Ecstasy or MDMA in 2001. Being combined with benzylpiperazine (BZP) the drug is often sold as ‘legal x’, ‘A2’ or ‘legal E’. The primary precursor for MDMA manufacturing is a slightly yellow or colorless liquid, which oily and extracted from the sassafras tree (the fruit or the root-bark). Different intermediates together with various synthetic methods help to convert safrole into MDMA. The most common way is via the MDP2P intermediate (3,4-methylenedioxyphenyl-2-propanone) (MDMA). The properties of Molly are similar to the effects of Ecstasy. In case of overdosing a person may have hallucinogenic reactions. As it is not known what quantities and substances of the drug ar e injected, the danger of using it is very high. The content of MDMA pills varies from one region to another and from one brand to another. Another problem is that the drug may contain such active substances as ephedrine, caffeine, amphetamine, mephedrone and others which may be cheap and of very low quality. Very often pills that are sold as ecstasy have no content of MDMA having a variety of undesirable substance and drugs instead. The

The Global Fast Food Industry Marketing Essay

The Global Fast Food Industry Marketing Essay McDonalds Incorporated recognized as a premier franchising business around the world, leading global food service retailer having over estimately about 32,000 local restaurants which serve its favourite foods The World Famous -: Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin to more than Sixty four (64) million people in 117 countries each day. Primarily , McDonalds , french fries, breakfast items, sells hamburgers, nuggets cheeseburgers, chicken ,ice -cream soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, sundae , fish, wraps, and smoothies . McDonalds has made convenience a key factor in its success as below :- Convenience Restaurant locations are so prevalent in suburban towns and cities that you are never more then a few minutes away by car or by foot. McDonalds restaurants located inside for customer availability Shopping centers and strip malls generally have a McDonalds included or within walking distance ,willingness to innovate, even while striving to achieve consistency in the operation of its many outlets and also McDonalds to operate 24-hour drive-thru https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSaDWH9X4IAsCkYCWZgWNc_q4LxAEkVxQlEBJMHhRmORRuzjvBRZA https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcScMysGdHJbfJD_0k8b95FTtL_PYzGxvfNnh950cxLGQc4xZwby7g Affordability McDonalds considered as Fast food, fast-moving life Fast food has its own place in todays fast-paced life as time is limited. A recent report reveals that up to 70% of the respondents surveyed eat out every day, and among them, 77% head for fast food restaurants between one and three times a week mostly for lunch. The worlds largest restaurant chain posted 10 percent growth in its third-quarter profit that topped market estimates, McDonalds has economic downturns because of the affordability of its menu give customers the option to eat a full meal at a small cost Because of the fast-food restaurants ability to appeal to low-income and middle class families, the company continues to see profit gain. https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSq5soyD0JnZJWlswY1-RPEVWxZlIsip8aezyhd-2JoriH0oX7hhttps://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcT6x5kVSJXctzLYo3ymxeo2hTCGcKkhkbsbst3J2PLvV86C2_HgeA https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSU9kbCjmlumQPiVI7YFqaps5W-Stg9zsLGJVyo17tcZOK1dAFetA Nutrition McDonalds also pledged to provide customer-friendly nutrition information on menu items. Customers have access to the caloric and fat content to make better choices. This acknowledgement of customer health has helped keep McDonalds successful. On the organizations website, McDonalds states that part of its success is due to its commitment to the well-being of customers. McDonalds established a global advisory council to provide expert guidance on nutrition and well-being. To satisfy health-conscious customers, the fast-food company began to include high-quality choices on the menu. Customers are able to choose from hamburgers or salads as their main entrà ©e. Apples may also take the place of French fries in childrens Happy Meals. French fries are considered to be one of the most sellable items. The very main reason for this is that no matter what other product the consumer is still willing to buy, but in every set French fries are included automatically https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcREJNJ9dZIHZuem2xdZmHZnlEy28McSgaiYZROEwfXui7YunpWUjwhttps://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQmfq5H6VzUZLw9DPxQ_StveJlWCVxU1QprfH_5zfIp77uFNmBk The global fast-food industry is dynamic with variety of competitors. This report identify the current factors influencing the industry specifically focusing on McDonalds Corporation, which considered as the current global leader. Based on the analysis, the report identify several areas for improvement and makes strategic recommendations for McDonalds to enhance its position. . McDonald s corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants Proactive strategies, interesting promotions and a constant update of menus while retaining the best-selling signature items will boost the frequency of customers visits. McDonalds, for example, has chalked up impressive sales by offering seasonally-based toys with its Happy Meals. It also scored points as a frontrunner in offering free internet connectivity at its outlets when WiFi was not freely available at many public places. A McDonalds restaurant is operated by either a franchisee, an affiliate, or the corporation itself As a result, taglines such as Subways Eat fresh, McDonalds Im lOving it! and the oft-repeated story of Colonel Sanders secret recipe in Kentucky Fried Chicken can influence dining decisions https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSxCB6gIIu_lggbJZTL9_HKwadqOb6DzIEmi0uw8pjdus9Q3tLUqA The earlier stages of McDonalds attracted more families than it did other categories, nowadays, McDonalds has made it clear that it positions itself to target and cater people of all backgrounds. Suitable for people of various needs and wants; from families to young children, to people who love to enjoy life to people who are on the go, and meat lovers to vegetarians, virtually anybody and everybody can find something on the menu for themselves. https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQRZib45RcWFIr_BAO1s3J7mkUlJLfDrpYyCokKM_9BfT14jNJQNg https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQD0Du3jvRQNteJNUTBOXDufWNtPkgI10_GndFYvVPqgtXgtEkYlQ . Other products such as salads are relatively new in this restaurant. The first salads were added to its menu in 1985. Nowadays more and more people are concerned about their health so, McDonalds puts its all efforts to achieve more and not lose any of the potential customers. The biggest soft drink supplier is the Coca-Cola Company. Hot and iced tea is delivered by SD Coffee in the US), hot chocolate, various juice and other regional beverages such as milkshakes are available in various markets all around the globe. Desserts are considered to be the last big group of products in McDonalds restaurants. It includes such items as ice-cream (McFlurry), McDonaldland cookies, Freshly Baked cookies, Pies, Cinnamon melts, the fruit and yougurt parfait, smoothies and other items which depending on the region and country. McDonalds Business Strategy McDonalds has pursued 2 strategies since 2003. To be in the run with the fast changing customer preferences, demographics and spending patterns, McDonalds has introduced novel items in their menu including angus beef burger and premium chicken sandwiches and does campaigns to create more healthy foods including salads on the side. This strategy basically reflects the beliefs that innovation as opposed to reliability to traditional products is the key determinant towards success in the fast food industry. They have also focused more on increasing their sales at their current restaurants instead of opening new ones. To do so, McDonalds has redesigned many of their restaurants, kept their stores open till late and increased menu options. Nonetheless, new restaurants are still getting opened around the world at a rapid pace the company plans to open nearly 1,000 units in 2010, and continues to produce its new restaurants at a 1%-2% rate each year. Size Matters Size of McDonalds has three main advantages: * McDonalds has a strategy of uniform menu offerings that can be accumulation produced, lowering production costs. * Bargaining power with their suppliers reduces input costs with improved margins. * Large advertising costs mean lots of exposure towards domestic and international market. Mission. Vision. Values McDonalds brand mission statement is to Be our customers favorite place and way to eat .McDonalds are committed to improving operations and enhancing customers experience. .. world-wide operations have been aligned around a global strategy called the Plan to win cantering on the five basics of an exceptional customer experience such as :- Place, Promotion, People Products and Price Providing the excellent service to all customers and achieve the growth with a profit through strengths as McDonalds system innovation and technology This mission includes becoming of the best employer for people in each local community independently in location. The Mission: Be the best employer for our people in each community around the world Deliver operational excellence to our customers in each of our restaurants; Achieve enduring profitable growth by expanding the brand and also leveraging The vision of McDonalds is to be the best quick service restaurant in the whole world . McDonalds company states that their values in practice are the corporate responsibility of the company. . It refers to outstanding Quality, Cleanliness, High Quality Service and High Value Food in order to make every customer satisfied and made sure customer smile. McDonalds values is customer satisfaction which is very important . McDonalds show the appreciation by serving a high quality food and superior service. It is said. Their strong values helped them to become who they are and that the reason for McDonalds existence are customers. The work together with suppliers and independent franchisees to achieve a sustainable future not only for the company but for the communities in which they operate as well . They also strive to achieve a welcoming environment by greeting all customers nicely and perfectly . They are individually accountable and collectively responsible. They are achieving some goals and most importantly open lines of communication is the main value between customer and also to the other stakeholders. Another value is to be committed to people who are working to them. They do believe that working in a well-trained team with intercultural experiences and backgrounds are the core of success. The other value is that they believe in the McDonalds System. . McDonalds obliged to grow business profitably as long as it is publicly traded company. This requires not only focus on gaining more money but also on customers and the health of the whole system. Ethic in business is also one of the important values . The changing environment, customer, employee and systems need lead to the McDonalds evolution and innovation as well. PESTLE Analysis is an analytical tool for strategic business planning. PESTLE is a strategic framework for understanding external influences on a business. There are many macro-environment factors that effect strategic planning such as: New laws, tax changes, trade barriers, demographic change. Macro-environment factors includes all the factors that influence an organization, but are out of its direct control. Macro-environment factors tend to have a very long term impact. By understanding these external environments, organizations can maximize the opportunities and minimize the threats to the organization PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental and is used for business and strategic planning, marketing planning, organizational change, business and product development and research reports. . PESTLE analysis answers 6 key questions: Political What are the political factors that are likely to affect the business? Economic What are the economic factors that will affect the business? Sociological What cultural aspects likely to affect the business? Technological What technological changes that may affect the business? Legal What current and impending legislation that will affect the business? Environmental- What are the environmental considerations that may affect the business? Political Factors Political factors relates to the pressures and opportunities brought by political institutions and to what degree the government policies impact the business. Government policies Government term and change Trading policies Funding, grants and initiatives Lobbying and pressure groups Wars, terrorism and conflicts Elections and political trends Internal political issues Inter-country relationships Local commissioning processes Corruption Bureaucracy Political Global fast-food firms must comply with country-specific political requirements, such as national minimum wage regulations, affecting costs. Hygiene and quality regulations vary significantly between nations and may influence the quality of products provided by fast-food outlets . Different countries set varying regulations regarding labelling and packaging. Economic Factors Economic factors relates to economic policies, economic structures and to what degree the economy impacts the business. Local economy Taxation Inflation Interest Economy trends Seasonality issues Industry growth Import/export ratios International trade International exchange rates Economic Despite the 2008 recession and the resulting decrease in consumer confidence across the globe, average consumer fast-food spending has increased its due to convenience and low-cost. Consumers are still looking for the convenience of eating out, but are drawn to the low prices of fast-food over table-service restaurants (Financial Times, 2009). Many fast-food chains have capitalised upon the recession by introducing new deals in addition to their already low-priced menus. Social Factors Social factors relates to the cultural aspects, attitudes, beliefs, that will affect the demand for a companys products and how the business operates. Demographics Media views of the industry Work ethic Brand, company, technology image Lifestyle trends Cultural Taboos Consumer attitudes and opinions Consumer buying patterns Ethical issues Consumer role models Major events and influences Buying access and trends Advertising and publicity Increasing consumer awareness about healthy lifestyles has pressured many fast-food players to offer healthier selections within their menus (BBC, 2011). This includes offering low-calorie options and salads alongside burgers, and prominently displaying nutritional content. The fast-food industry has also been heavily criticised for targeting young children by including toys within childrens meals Technological Factors Technological factors relates to the technological aspects, innovations, barriers and incentives, and to what degree these impact the business. Emerging technologies Maturity of technology Technology legislation Research and Innovation Information and communications Competitor technology development Intellectual property issues As consumer familiarity with new technology increases, fast-food firms are using channels such as social media websites to engage with their customers. For example, McDonalds is the 9th most liked brand on Facebook . Additionally, digital displays allow outlets to change their menus efficiently, to suit the time of day and self-service ordering points have increased service speed and reduced labour costs. Legal Factors Legal factors relates to the laws, regulation and legislation that will affect the way the business operates. Current legislation Future legislation International legislation Regulatory bodies and processes Employment law Consumer protection Health and safety regulations Money laundering regulations Tax regulations Competitive regulations Industry-specific regulations Global operators must comply with country-specific regulations and legislation. This includes opening hours, taxation and employment regulations such as the National Minimum Wage Regulations in year of 1999 in the UK. Firms are often required to meet national food standards such as the requirements set out by the US Food and Drug Administration (as known as FDA). Furthermore, authorities are becoming increasingly worried about childhood obesity associated with the industry and have tightened regulations regarding targeting children Environmental Factors Environmental factors relates to the ecological and environmental aspects that will affect the demand for a companys products and how that business operates. Environmental regulations Ecological regulations Reduction of carbon footprint Sustainability Impact of adverse weather Environmental lobbyists and governments are pressuring the fast-food firms to become more green. Rainforests are being destroyed to increase the area of land for beef production to meet the demand for beef-burgers . Recycling is a prominent global issue and in response, McDonalds adopted recyclable packaging. Increased environmental awareness among consumers provides firms with a significant opportunity to position themselves as green to garner customer loyalty Strengths of McDonalds Identification of strengths weaknesses McDonalds provides the best employees-business relationship such as providing an equal opportunity employer. As an equal opportunity employer McDonalds ensures that employees and job applicants are selected, trained, its promoted without discrimination to race, gender, sexual orientation, age or disability. McDonalds brand strengths keep customer come back again For quick-service restaurant patrons the most important factors that drive loyalty to a brand are good value and convenience, with low prices and quick-service being very important as well McDonalds has a clear image lead on all of these factors, with Subway consistently being the 2nd-best performing brand and Burger King and Wendys also performing well The resource strength, behavior, weakness, synergy and distinctive competences are major components of the internal environment of an organization. . McDonalds high repeat-purchase intention scores despite their lower satisfaction scores illustrates the strength of their brand on the attributes that matter most to quick-service customers. Taking into consideration that McDonalds is a global company, working its capital in many countries worldwide and known for almost all people in the world, we can point out such strengths of this franchise:It is all about how the company manages to use its resources and put into what outcome it brings. McDonalds is the market leader in both the domestic and international markets The size of McDonalds, as it was mentioned before, its enormous and it has an advantage of economies of scale, which is very crucial for every business. McDonalds is a strong competitor for all sit-down restaurants because of its size, worldwide extent and famousness. Smaller brands need to find ways to differentiate among themselves to gain share of wallet in this ultra-competitive segment. Diversifying business worldwide in various countries let to reduce or at least to verify the risk of business and find best advantages of different countries economies. McDonalds also takes an advantage of a long-term economic growth as an international company. It is also known that McDonalds has a strong real estate portfolio, which is also considered as strength of a company. The companys outlets are located in areas that are highly known for visibility, traffic volume and ease of access. It can adapt to the needs of the societies and undergo an innovative product line. McDonalds promotes and sustains a working environment, which is free from unlawful discrimination, harassment and bullying The brand of McDonalds is easy recognised among competitors and is very strong. Through aggressive market planning, MacDonalds has been able to recapture its youth market once again. Viewing the strengths of McDonalds form consumer eyes, the strengths can be more focused on brand, famousness, quick supply of a food, good taste of food, which often lead even to an addiction of McDonalds foods, also mostly well perceived personnel polite and performing their job well. Weaknesses of McDonalds Weaknesses: Saturated Nature of Business: The company has a presence in nearly every nook and cranny the world has to offer, so there is not much more room to run McDonalds has a very huge extent in the world, has a strong strategy, feels comfortable in a market and well known brand , however, as all business it faces some difficulties or some threats and as all business has some internal weaknesses but can be identified only by professional economists, which actually cannot be always visual by individual eyes, The summary of McDonalds weaknesses might be: Looming market saturation which it can lead to difficulties in advertising new products. Recent Disappointment: Recently the company has reported declining revenues and a great strain on their same-store growth rate; however in the long-term view of things these short- term issues should not prove significant McDonalds also a low innovative company Fast growing and competitive market. That makes company to face income problems Income problems and huge competition do not let the range of production rise into value ones but makes to diversify a range of cheap and quickly made ones. Nevertheless, fast food industry is not a respected industry in most of nowadays point of view because of rising number of various diseases caused by fast, unhealthy food. Moreover, McDonalds food might seem more unhealthy and fatty food, rather then delicious. And there the price seemed as low doesnt help in case of quality of food Low Barrier to Entry: All a person has to possess to compete with McDonalds is food, and it is an under-exaggeration to say that there is fierce completion in the industry McDonalds operates in In more simple view the McDonalds might have weaknesses because of huge competition in fast food industry. Vulnerability to Rising Input Costs: The historic drought this year has already caused food prices to soar, and this will cause McDonalds to face a situation in which they raise prices for their customers or allow their margins to be squeezed, a lose-lose situation Charity McDonald House charity offers thousands of sick children in estimate about 48 countries hope and it inspires courage. They say laughter is the best medicine and nothing makes people smile more than a Happy Meal. world-policy-hero At McDonalds we recognize our responsibilities to protect and preserve the environment for future generations to come Internal and External environment analysis for Mcdonalds This McDonald business is ranked as number 1 in the Fortune Magazines 2008 list of most admired food service companies. McDonalds has been a thriving business since year 1955 and 20 of the top 50 corporate staff employees started as a restaurant level employee. Fortune Magazine 2005 listed McDonalds as the Best Place to Work for Minorities. They have an efficient, assembly line style of food preparation. In addition they have a systemization and duplication of all their food prep processes in every restaurant. McDonalds is a community oriented, socially responsible company. They run McDonald House facilities, which provide room and food ,board and sibling support at a cost of only $10 a day for families with children needing extensive hospital care. McDonald Houses are located in more than 259 local communities worldwide, and McDonald Care Mobile programs offers cost effective medical, dental and education services to children. They also sponsor Olympic athletes. They successfully and easily adapt their global restaurants to appeal to the cultural differences. Example, they serve lamb burgers in India they provide separate entrances for families and single women. McDonalds uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonalds serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonalds foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. McDonalds only serves name brand processed items such as Dannon Yogurt, Kraft Cheese, Nestle Chocolate, Dasani Water, Newmans Own Salad Dressings, Heinz Ketchup, Minute Maid Juice. McDonalds takes food safety very seriously. More than 2000 inspections checks are performed at every stage of the food process. McDonalds are required to run through 72 safety protocols every day to ensure the food is maintained in a clean contaminate free environment. McDonalds was the first restaurant of its type to provide consumers with nutrition information. Nutrition information is printed on all packaging and more recently added to the McDonalds Internet site. McDonalds offers salads, fruit, roasted chicken, bottled water and other low fat and calorie conscious alternatives. It has branded menu items e.g. Big Mac, Chicken McNuggets, which further promote McDonalds. McDonalds Egypt: Has the second largest market share in Egypt with branches exceeding 60. Fastest delivery service provided in Egypt. Nutrition information is printed on all packaging Safety protocols and quality assurance to serve best quality food. More than 92% of suppliers are Egyptian (Halal) Efficient assembly line to serve food as fast as possible with maintaining high quality. McDonalds is the first restaurant in Egypt to provide drive through in 7 branches. Has a joint venture with shell petroleum. Sponsors many events and football teams. Cares about the environment by recycling the oil used in cooking for delivery motorcycles.