The Tempest Power Essay - 1451 Words

The Tempest, often regarded as Shakespeare’s last play, displaces the theme of possession of control and command over other, commonly known as power. Ariel, Caliban and the courtiers from Milan, all demonstrate different levels of control. Prospero, the protagonist of the play, especially displays his ability to cast influence and affect others psychologically. The characters, their relationships and their use of power can be compared to the English government and society of the 17th Century. The play tells a story of Prospero, the Duke of Milan, was overthrown in a power struggle with his brother Antonio and then set adrift upon a raft bound to sink. After surviving the hardship and landing on a deserted island accompanied only by his†¦show more content†¦Prospero runs everything that happens so he can be considered the king of the island. He is in complete control of what occurs on the island because of his supernatural powers. He has the airy spirit of Ariel to w ork for him and carry out his orders, who shows no animosity towards Prospero s ruling. However, Ariel’s obedience doesn’t come without a price. Despite the strict social hierarchy, the nobles who dislike the king can still rebel with the lower class and topple the king. The reason for Ariel’s unwavering loyalty is that Prospero has control over him both physically and mentally. Ariel once askes Prospero to set him free: â€Å"I prithee, Remember I have done thee worthy service, Told thee no lies, made no mistakings, served Without or grudge or grumbling. Thou did promise To bate me a full year (Act 1 Sc. 2, 294-298).† Prospero responds harshly: â€Å"Dost thou forge From what torment I did free thee?,† reminding Ariel who was extricated from the witch Sycorax to be grateful. He further pressures Ariel with a series of questionings, shaming Ariel’s the lack of gratitude and threatening to tie him back to the tree (Act 1 Sc.2, 315-320). Horri fied by the thought of experiencing the same torture, Ariel feels obliged to pay back Prospero’s graciousness, forgetting the fact that he has already served faithfully for one year and nowShow MoreRelatedKnowledge As Power in The Tempest Essay1198 Words   |  5 PagesThis essay deals with the figure of Prospero as master of Shakespeares â€Å"The Tempest†, illustrating his power in all its expressions and explaining how it is based on knowledge. The first paragraph explains the context in which Prosperos power arises through the play and introduces his background and other main characters. In the second paragraph I discuss the relationship between Prospero and Caliban, a creature found in the island and submitted by the protagonist that attempts to civilize himRead MoreEssay on Quest for Power In The Tempest1208 Words   |  5 PagesQuest for Power In The Tempest      Ã‚   I suggest that engraved into humanitys essence is the intense desire for power. William Shakespeares play, The Tempest not only depicts this concept, but breaks it down for the reader; enabling effective analysis of this concept. Through notable characterization, Shakespeare is able to convey key concepts regarding the idea of power versus ambition. Specifically, the role that ambition and the moderation of ones ambition play in the effectiveness of controlRead More The Battle for Political Power in The Tempest Essay examples3273 Words   |  14 Pagescharacter, give him power. -- Abraham Lincoln Shakespeares The Tempest forms a world within itself. Within this world, many topics regarding government, power and colonization are addressed. Shakespeare tackles the discovery of new places and races, the relationship between the colonized and the colonist, old world ideologies on new soil, as well as theories on civilization and government. These aspects at the core reveal a very clear struggle for political power. Prosperos first majorRead More Prospero’s Abuse of Power in Shakespeares The Tempest Essay1311 Words   |  6 PagesProspero’s Abuse of Power in The Tempest      Ã‚  Ã‚   In William Shakespeares The Tempest, Prospero lives with his daughter Miranda on a deserted island.   On the surface, he appears to be a benevolent leader doing his best to protect and care for the inhabitants of the island, especially for Miranda.   On closer inspection, however, Prospero plays God, controlling and creating each individual to fit the mold he desires.   He takes advantage of his authority over the people and situations he encountersRead MoreThe Abuse of Power in Shakespeares Play, The Tempest Essay example976 Words   |  4 PagesThe play, The Tempest, by William Shakespeare is a very cleverly thought out piece of work. Shakespeare very deliberately inter-relates several different forms of power during the course of the play. There is political power, shown through the plethora of political characters and their schemes, while at the same time parodied by the comic characters. The power of magic and love, and its ability to reunite and absolve als o plays a major role in the play. Throughout the play, Prospero, the main characterRead MoreThe Tempest By William Shakespeare1603 Words   |  7 PagesShakespeare’s play, The Tempest, power is manifested in several forms: the investigation of the power of love, the power of magic and illusion, or the power of nature. However, in The Tempest, power is most clearly defined as dominance. Throughout the play, there is a universal pursuit of dominance over other people, dominance over property, or dominance over cultural ideals. These pursuits of dominance are used in an attempt to further ones authority, and, ultimately, one’s life. In The Tempest, a motif ofRead More tempcolon Confronting Colonialism and Imperialism in Aime Cesaires A Tempest1403 Words   |  6 PagesColonialism in A Tempest   Ã‚  Ã‚   A Tempest by Aime Cesaire is an attempt to confront and rewrite the idea of colonialism as presented in Shakespeare’s The Tempest.   He is successful at this attempt by changing the point of view of the story.   Cesaire transforms the characters and transposes the scenes to reveal Shakespeare’s Prospero as the exploitative European power and Caliban and Ariel as the exploited natives.   Cesaire’s A Tempest is an effective response to Shakespeare’s The Tempest because heRead More Conflict and Harmony in The Tempest Essay1390 Words   |  6 PagesConflict and Harmony in The Tempest   Ã‚  Ã‚   William Shakespeare describes a utopic world saturated with supernatural images and ideas which works to create the mysterious island where The Tempest takes place.   This is one of Shakespeares best examples of how a natural harmony reveals itself through the actions of discourse and confusion.   To illustrate this idea best one must examine the historical context upon which The Tempest is based.   Because this play was published in the early 1600sRead MoreLove And Marriage In Shakespeares The Tempest1681 Words   |  7 PagesLove and Marriage in The Tempest William Shakespeare’s play The Tempest (1610-11) includes two important themes: love and marriage. Throughout the play, Shakespeare portrays love as a force that brings people together, but also as a thing that people take advantage of. Prospero is the main manipulator of love in this play. By using his daughter Miranda’s feelings and having her marry Ferdinand, he manages to strengthen his own political power. Also, most of the instances of love in this play areRead MoreWilliam Shakespeare s The Tempest1267 Words   |  6 Pagessubtle allusions to the concurrent events in the English government. This is evident in his well known and final play, The Tempest. The story of The Tempest tells the tale of Prospero, a fallen duke forced to live on a desolate island in exile. He intends to regain his dukedom and seek revenge upon those who wronged him. During his time on the island, Prospero masters the power of illusion and uses it to manipulate the island, creating the outc ome he always intended to happen. He differs from the traditional

An Investigation Into The Nature And Causes Of The Wealth...

SOCB42- Classical Sociological Theory Professor Daniel Silver TUT0001 TA Katie Stuart Joyce (Fong) Liu 1001717458 Throughout the book An Inquiry into the Nature and Causes of the Wealth of Nations, Adam Smith uses the term â€Å"commercial society† rather than more accustomed words like â€Å"capitalism.† Smith explains what he means by this term, is when the division of labour has been once thoroughly established, it is but a small part of a man’s want which the produce of his own labour can supply. He supplies the far greater part of them by exchanging that surplus part of the produce of his own labour, which is over and above his own consumption, for such parts of the produce of other’s men’s labour as he has occasion for. Every man thus lives by exchanging, or becomes in some measure a merchant, and the society itself grows to be what is properly a commercial society (Smith, 2003, p. 37). He was trying to say is that commercial society is a civilization where everyone is a merchant: a dealer, trader, and seller. Throughout the book, Smith starts having an agreement and disagreement on commercial society, which is a commercial society deforms human nature. However, continuing reading his book, there are more benefits of a commercial society than the drawbacks. A commercial society does not damage human nature, instead improves human nature by acting on one’s self-interest to bring positive benefits to society, connects and aids members of society together through trade andShow MoreRelatedEssay about Karl Marx and a Capitalist Society764 Words   |  4 PagesKarl Marx and a Capitalist Society Through out history money, wealth and capital have dictated a way of life to the masses. Wealth dictated the lives that the rich lived and the lives of the poor that worked for and surrounded them. 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Wealth dictated the lives that the rich lived and the lives of the poor that worked for and surrounded them. In some cultures your class could never be escaped in life, you had to wait for your next incarnation, while in other cultures the idea of wealth transcended a life and allowed for growth from one class to another. This is the reality of a capitalist society that was first discussed by Karl Marx in theRead More adam smith Essay877 Words   |  4 Pagesrespectively, provide unique insights on their existing society. Adam Smith is one of the main figures in the Scottish Enlightenment. Smith’s main concern was the establishment of the free market, as laid out in his work â€Å"The Wealth of Nations†(1776). In the â€Å"Wealth of Nations†, Smith is very critical of the division of labour. The emphasis falls equally on the economic and social consequences of the division of labour(Smith, 1998:26). 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Coffee shops essay free essay sample

This study includes two of the biggest coffee chains within UK. Their analysis regarding segmentation, targeting and positioning strategy is described below. Also there is an approach for their existing adverting, unique selling propositions, media consumption, consumer behaviour and external factors 1. Introduction The brand Costa Coffee is a leading UK high street coffee chain which was founded in 1971 and comprises (Costa, Costa Metro, Costa Express, and Proud to Serve Costa and Costa Drive Thru outlets). It also present a variety of outlet designs to accompany each of its formats, one is ‘Metro’ which suits the younger/urban consumers and the second one ‘Evolution’ which is aimed to more mature customers in provincial locations. Costa provides a wide range of coffee drinks ( such as espresso to Americano to macchiato and mocha) but not only drinks, it provides food items as well such as paninis, sandwiches, wraps, toasts, cakes, snacks, pastries and fresh fruit and yoghurt. (www. costa. co. uk) Starbucks entered the European market in May 1998 through its acquisition of 65 Seattle Coffee Company stores in the UK. The name and their logo come from aquatic terms, it was named after the first mate in Herman Melville’s Moby Dick and their logo is inspired by the sea featuring a twin-tailed siren from Greek mythology. It offers over 30 assortment and single-origin premium arabica coffees, as well as coffe based beverages and coffee such as: fresh-brewed coffee, hot and ices espresso, coffee and non-coffee blended beverages, Vivano smoothies and Tazo teas). It also provides fresh food such as: pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. (www. starbucks. co. uk) 2. Segmentation, targeting and positioning 2. 1. Starbuckss and Costas segmentation Regarding the packaging, Starbucks products offer FlavorLock technology, which is used to release the carbon dioxide through a one-way valve, without allowing oxygen in. 76% of consumers would like to see on their favourite brand that can stock their promotional products which can stay fresh for several months, which Starbucks is emphasising this approach which is appealing to consumers. Starbucks has a wide range of products such as: Bottle Drinks which can take away wherever you go, Brewed Tea which is made from the world’s most delicious teas and botanicals, Chocolate Beverages which is catalogued as â€Å"Luxurious hot chocolate for the sophisticated palate†, Espresso Beverages which include: lattes, cappuccinos, macchiato, mochas and more, Filter Coffee which is artfully roasted and brewed fresh all day long, every day and Frappuccino Blended Beverages which can help consumers to cool down with one of their icy blended beverages. The majority of the products can be enjoyed in every time of a day, except for coffee which is most likely to drink in the morning. Costa, for example has decided to change the actual packaging for their products, the new packaging has been designed to use fewer resources, saving over 18 tonnes of paper annually, which also creates an appeal for consumers by showing the concern about the environment. Both of the brands are using different methods to satisfy consumer’s needs. Costa also provide a wide range of products, compared with Starbucks which provides products for breakfast and lunch and Costa has products based more on breakfast shows that their target is different. Both have similar products to offer, Costas range of products such as: Coffees which they consider that after 40 years of experience are made from the finest beans and techniques to ensure that every cup makes the grade. Mocha Hot Chocolate, Speciality Drinks, a wide range of tea (Everyday tea, Decaffeinated tea, Earl tea, Long Jing Green Tea, Gingersnap Peach tea) which also shows how Costas tea tailor towards culture needs and preferences (refer to. ), Costa Ice, Food more oriented on breakfast, the brand is providing an easy and quick way to grab a great-tasting coffer from their touch-screen machines which uses fresh milk and fresh Costa beans to make they costumers that will always enjoy a great Costa taste. 2. 2. Starbucks’s and Costa’s targeting Costa outperforms other brands in this market with an influence came from its Whitebread parentage. However, alongside this visibility is satisfaction, which has an influence over the commitment and usage. On the other hand, Starbucks’ brand is affected by perceptions of ethicality, which has an impact on the way that people see the brand. As a result, trust in brand has been eroded. While there are many consumers who see Starbuck’s brand ethical because of its fair trade and environmental credential, people over 35 years old are more likely to think of it as unethical which has an influence on momentum and commitment levels. Costa has launched two new concept stores in central London targeting urban markets but in the same time targeting different segments. The first store is a metropolitan themed store located in Great Portland street which aims to attract a younger crowd, while the other is a refurbished in Farringdon with a ‘fast service’ air which aims to attract business people on the move. The following figure shows that Costa and Starbucks are the most desirable brands on the market, Costa being situated on the first position. The number of people who avoid Starbucks brand is due to the concerns that consumer have, also is contributing to make Starbucks the most divisive within coffee brands. This brand also present a higher avoidance from consumers over 55 years old compared with other brands. Targeting strategy that Starbucks coffee chai has approached is differentiated one. They offer a wide and varied of separate marketing mixes in order to aim different products at segments. For example they offer â€Å"Grab and go† which is targeting young professionals mostly and a wide range of cold drinks having different flavours aimed to teens. Allowing them to offer more products to more than one segment represent a greater satisfaction of needs for separate customer groups at the same time which will make the business to have an increase in their growth. Costa also adopts the same targeting strategy as Starbucks. They offer the service called â€Å"Costa at Home† aiming to target the busy working class who would like to have their favourite brand at home in case that they cannot have a visit at one of their stores. They also provide a fast way to have their brand with â€Å"Costa Express† service aiming consumers that are always on the go, providing fresh milk and fresh Costa beans and one way to prove this is that nine out of ten coffee lovers would recommend â€Å"Costa Express† service to their friends. 2. 3. Starbucks’s and Costa’s positioning. â€Å"Positioning is the act of the designing the company’s offering and image so that they occupy a meaningful and distinctive competitive position in the target customer’s mind. † (Kotler, 2006) Position for Starbucks is situated in a high market in both terms regarding price and quality. Their high quality for all of the products and together with their great service, Starbucks have made strong allowances to ensure that their positioning have a high price justified in the market place which is not making their consumers to be intimidate. Considering Costa’s products which are making their products to be easier available for consumers compared with Starbucks, shows that they have a stronger position. The table below shows a small selection of coffee products prices that are very current in this year and helps us to see the pricing positioning strategy that Costa and Starbucks have. Caffee Nero is also part of this table due to the fact that is situated along those two brands as the leading chains in UK. 3. Starbucks’s and Costa’s existing advertising. Existing Advertising: Starbucks Starbucks Origin Espresso This advert is shown on Starbucks. co. uk, they plan to share great coffee and help their customers to discover new tastes. Throughout this year they will share different Origin Espresso, every type of this coffee will be as a limited edition. They are making their customers to try their new product which considered being â€Å"soft and velvety† which also comes along with the softness of the cocoa and the velvety and sweet taste of the citrus. Vanilla Spice Latte Chai Tea Latte Valentine’s Day Advertising Existing Advertising: Costa Christmas Advertising Costa Ice Costa at Home 4. Starbucks’s and Costa’s USP. Starbucks’s USP Their mission is to inspire and nurture the human spirit: â€Å"one person, one cup and one neighbourhood as a time. † They state that it has and it will always be about quality representing one of the strongest USP of Starbucks brand; The process until the order is served represent an extensive way of preparing it. Another USP that Starbucks provide are a set of technologies and marketing initiatives making a more innovative feel among consumers. Every Monday, Starbucks have free iTunes download session and they have another interesting strategy when ordering costumers name are written on their cups. Costa’s USP Being the only coffee shop in the world that source 100% of their beans from farms certified by the Rainforest Alliance, which means that all the farms that produce their coffee use sustainable practices and are annually audited to ensure they continue to do the same practices. This represents one of Costa’s USP. Another USP of the brand is the Italian heritage, as they say â€Å"The perfect cup† in four â€Å"M† (Miscela: which is a unique blend that they call Mocha Italia, Macinatura: they tend to compare the way to grind the beans with the Italian Ferrari engine Macchina: they use special Italian espresso machines and Manna: the usage of Barista skills that are learnt in their Coffee Academy including extensive intensive training in order to reach excellence. ) 5. Starbucks’s and Costa’s Media Consumption. Starbucks’s media consumption In September 2012 Starbucks launched an online shopping site introducing at the same time its Verismo coffee machine for sale in the UK. They also launched an Android all in July 2012 in order to extend its pay-by-mobile app offering. It consists in using PayPal technology to allow their costumers to pay via their smartphones. They created a campaign that aims to promote the purchase at the beginning of the working week, so they’ve created the Mondays-only promotions such as latte coffees being discounted to 1. 50 pounds before 11am. Also, the have created a campaign, featuring the slogan â€Å"Monday Can be Great†, where some event and inventions were highlighted such as: the first steps on the moon, the launch of Big Ben and the UK’s first cinema and weather forecast. Alongside the campaign, a TV spot was included, along with print, outdoor, online and in-store advertising. Costa’s media consumption In collaboration with Rainforest Alliance, Costa has launched â€Å"Costa for Schools† which involved an online educational pack to help teachers and secondary schools students (aged 11-14) all over UK to gain more knowledge about the coffee trade such as communities and economies in coffee-growing countries. Using social media (Facebook), Costa attempted to increase consumer interaction in January 2013 by lauching â€Å"Costa Snap of the Week† which asks fans to post a picture of their favourite Costa Moments on the online wall. Also, by using Facebook, they launched an app in August 2012 for its Coffee Club members where the app provided costumers direct access to their accounts from within Facebook. When is first launched, Costa gave away 10 million loyalty points on Facebook as part of a promotional drive. In October 2012, Costa launched a major new TV campaign. It was an ad regarding the one-minute ‘Costa Coffee Lovers’ featuring the slogan ‘At Costa we put our heart and soul into everything we do. You can feel it in every cup. ’ The campaign was sustained by print and in-store marketing. They also created a satisfaction for their costumers which were encouraged to make their own version of the song which appeared in the ad and post it on the Costa’s Facebook page. 6. Starbucks’s and Costa’s Consumer Behaviour theory. Decision Making Unit (DMU): The following table shows the factors that are involved in decision making unit applying for both brands. Initiator Adverts, family and friends Influencer Adverts, friends, family and stores in general Financer Parents, person themselves (dependent on the target market) Buyer Parents, person themselves (dependent on the target market) User Target audiences The elements showed above are the same for both brands as they offer quite similar products and services. Decision Making Process (DMP): Compared with DMU, this step is more complicated due to levels of involvements and different target markets. Need recognition/problem awareness Problem recognition starts when taking the decision on what to choose because both brands offer a wide range of products. Also they offer food products. Information Research Consumers showed earlier that they do not prefer a certain brand when it comes to take a decision when choosing a coffee. But information research can vary, if an impulse purchase appears, the consumer is more likely to be brand loyal, and therefore information research will be short. On the other hand, if it is a high involvement, such as consumers who pay attention into their calories the information research will be high. Evaluation of alternatives Evaluation of alternatives can vary and depends on the consumer’s needs and what the brand can offer. If a consumer is looking for a Italian made coffee they will point for Costa. Purchase There is a two way to pay for the products. One way to pay is done in store and the other way can be done from consumers’ smartphones, the second way of payment can be done online as well. Post purchase The last step from this process cannot say that unplanned purchases would be regrettable for consumers and they will be more likely to repeat the purchase. 7. Starbucks’s and Costa’s External Factors. PESTEL Power: For both brands we can use the same factors due to the similar products that they offer to their customers. Political Coffee beans are grown in developing countries. There are discussions regarding work conditions and also political influences which come from tariffs and taxes. Economic Due to the economic recession from 2008 consumers tend to be more cautious with their expenses. Therefore, both brands must take into consideration their prices. Social/cultural People tend to spend more and more money on coffee (UK: 738m pounds). When customers are visiting one of the stores they do not only buy a coffee, they also chose to take a sit and relax. Technological Machines are available for home usage presenting a low price and good quality. Environment Regarding awareness for environment, both coffee brand have to be concerned about their way of how coffee beans are produced, the way they design their supply chain and regarding the way they prepare and sell their products. Legal This factor is related to Political.

Strategies Being Pursued by McDonalds in 2010

Table of Contents Introduction Strategies Pursued by McDonalds in 2010. Conclusion Reference List Introduction Ray Kroc initiated Mc Donald Corporation (in 1955) and by 1960, the man had acquired the (exclusive) rights to the company’s name. Ray Kroc’s aim was to establish a restaurant system that would pride itself in consistently high quality foods with a uniform mode of preparation (McDonald, 2010).Advertising We will write a custom report sample on Strategies Being Pursued by McDonalds in 2010 specifically for you for only $16.05 $11/page Learn More The company was committed to quality service delivery and its every single ingredient was tested and perfected to meet the restaurant’s high standards. Ray Kroc died in early 1984 but his passion for efficiency, quality and innovation continues to inspire many people in different fields of life to date and remain an integral part of McDonald’s policies (McDonald, 2010). Bur ger king firm was founded (in 1954) by McLamore and Edgerton. It is a chain of hamburger fast food restaurants that has evolved over the years from an initial menu that served only burgers, fries, sodas, and milk shakes to the inclusion of different variations of chicken, fish, and salads among other things. The food and beverage sector is very competitive as new restaurants are being established almost on daily basis. These companies therefore have to plan strategically to increase their sales and maintain their customers. The rival companies have to extensively advertise their products, improve the quality of their products and establish new markets in order to achieve and maintain high returns. McDonald’s, the world leading fast food chain operator has penetrated markets in most regions around the world and its close rivals among which is Burger king holdings, are adopting the same strategy to keep up with the competition. Strategies Pursued by McDonalds in 2010. McDonald has achieved remarkable success over the years due to its utilization of the franchise business model. 92% of McDonald’s stock value can be attributed to the contribution of franchised stores while the remainder comes from McDonald’s owned stores (Skytop1, 2010). The ultimate strategic plan of the McDonald is the plan to win by being the best fast food restaurant in the business. The company ensures that their entire system is made up of the best franchisees and employees in the industry. This has seen the company achieve great success due to its improved customer service. McDonald’s annual report (2009) indicated that there were tremendous increases in revenue to a record of $23.5 billion and earnings per share rose to 15% enabling the company’s shareholders to earn $5.8 billion through share repurchases and dividends.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn M ore With more than 32000 fast food outlets world wide, McDonald further seeks to expand its market to as many regions of the world as possible. Baertlein (2010), in an article in Reuters, indicated that the company plans to have 2000 stores in China by the end of 2013.It has also penetrated into the Russian and the Indian market. However, its main aim is not just being bigger, but also being better than all its competitors. To achieve the end the company concentrates on providing its customers with a wide range of food choices to choose from, improving its operations as well as providing a convenient and more inviting environment for the consumers (Annual report, 2009). The company also intends to adopt longer working hours to include breakfast and late night in the Western market in order to optimize efficiency and increase returns. McDonalds intends to venture more into the growing market for specialty coffees, cappuccinos and espresso drinks. However, it is faced with the chall enges of convincing reluctant franchises to jump on board.(Associated press, 2009). The company intends to transform the beverages sector from just being an accompaniment to a beverage destination.(Associated press, 2009) The company also has a well established supply chain that enables them to obtain quality ingredients at competitive prices due. This gives them comparative advantage over the other companies in the industry and is one of the major reasons why McDonald continues to achieve leading profitability in the sector (Annual report, 2009). The company also utilizes strategic marketing plan that has considerably increased its consumer base. One of its marketing campaigns used the Shrek movie to target kids where they gave them a choice between milk, fruit or vegetable to form part of their happy meal. Their brand name ‘I’m loving it’ has also deepened connections with existing customers. The brand image emphasizes on five factors of customer service which are people, products, place, price and promotion which ensure that there is quality service delivery in its restaurants. The company also aims at catering to each consumer group needs. For example in the Indian restaurant, the hamburger is excluded from the menu since cows are considered as sacred animals. The company conducts an extensive research on the target population to establish their likes and dislikes. This has resulted in increased profits and the company intends to continue with the same trend through 2011-2013. Conclusion Since the food industry is saturated, the Companies aim at captivating more consumers as well as maintaining their regular customers. This is because in the absence of extensive marketing and promotions, consumers are likely to shift to other newly established restaurants.Advertising We will write a custom report sample on Strategies Being Pursued by McDonalds in 2010 specifically for you for only $16.05 $11/page Learn More The food and beverage companies should therefore invest on extensive advertising to promote their products in the market. Criticisms have been raised regarding the effects of McDonald’s food to human health. The company should therefore ensure menus promote healthy nutrition. They should also promote consumer education to ensure that customers do not fall victim of negative information being spread by their competitors since this significantly reduces demand. The company should also prioritize quality service and deliverance and also ensure that the services are up to per with the contemporary consumer needs. Reference List Associated press. (2009). Coffee clash at McDonald’s. Morningstar Inc, 2009. Web. Baertlein, L. (2010). Yum sees china costs weighing on the fourth quarter margins. Web. Mc Donald’s website. (2010). Our story, our history. McDonald’s. Web. McDonald’s. (2009). McDonald’s annual report 2008. Web. Skytop1. (2010). Mickey ha s the best menu, highest percentage of franchisees producing profits. (Long recommendations). Web.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This report on Strategies Being Pursued by McDonalds in 2010 was written and submitted by user AlexPower to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.